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Chapter 4: Clarity, Tone, And Engagement

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For this written assignment I chose to write about 5 of the 9 cognate strategies found in chapter 4. I chose clarity, arrangement, credibility, tone and engagement. I found that all 9 cognate strategies are important. When we are aware of each strategy we are better able to communicate a clear and concise message to our audience.
Clarity,

Clarity in business writing is essential to successful communication. Without clarity direction and productivity can be lost. Businesses need to be able to communicate in order to make important decisions. Clarity in writing emails, reports and memos can allow everyone to work effectively as a team. The message must be tailored to the audience so as to be clear and easy to read. Successful use of clarity …show more content…

Having credibility is not only a title, but is also conveyed through the forms of communication you use. Errors in writing can cause a loss of credibility. It is important to have good grammar and spelling. The way in which you complete a written document can also speak for a person’s credibility and leadership. Having credibility helps the audience to listen and trust in what the speaker is communicating to them.

Example:
An example of losing credibility in my work and any other job would be if we gave out inaccurate information and lost trust in those we are helping.

Tone,

Tone is very important in business communication. In writing tone can change the message. Professionals must be careful that their message and meaning is understood. Miscommunication and misunderstandings can arise if the tone is not conveyed correctly. Simple changes to how you write can improve the tone of your message. Saying things like I will be happy to help you with this can show that you care and change the tone. If you capitalize all the letters in your message you may come off as YELLING.

Example:

John,

I will be happy to help you with this. Once completed you will need to either fax or email the Dependent Verification

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