Chapter 5 Summary of Blink: The Power of Thinking Without Thinking

1799 WordsNov 18, 20138 Pages
Summary of Chapter 5 of Blink: The Power of Thinking Without Thinking In chapter five of Malcolm Gladwell’s, Blink: The Power of Thinking Without Thinking, he takes a new twist on the idea of thin-slicing, which he describes as, “the ability of our unconscious to find patterns in situations and behavior based on very narrow slices of experience” (23). Throughout the four previous chapters, he explained how thin-slicing works and how it can be useful in everyday life. However, in this chapter, offers the other side of thin-slicing, demonstrating how it cannot always be trusted. He shows how it can be also be harmful to our lives. Sometimes humans make snap judgments about things with a very limited amount of information. Without all of…show more content…
However, Pepsi began to slowly catch up to their status and in the early 1980s, Coke had only a one percent lead over Pepsi in exclusive drinkers. Coke was very concerned with this because there product was more readily available than Pepsi’s and they spent more than $100 million more annually on advertising and they really didn’t want Pepsi to usurp their rank as the leading cola. However, Pepsi had been running commercials on television where they put Coca Cola and Pepsi head-to-head in a blind taste test that came to be known as the Pepsi Challenge. In this challenge, Pepsi had faithful coke drinkers take a sip from two different glasses and pick which sample they preferred. One of the cups was marked with a “Q” and the other was marked with an “M.” They consistently chose the cup marked “M,” which would be the cup holding Pepsi. When Coca Cola heard of this challenge, they immediately wanted to prove it to be false, so they conducted blind taste tests themselves. However, when their tests were performed, they got the same results as Pepsi, and the majority of the testers, 57%, preferred Pepsi over Coke. These results really concerned Coca Cola, and they began to do a plethora of other market research projects. They couldn’t figure out exactly what it was that made testers prefer Pepsi, but eventually decided that it must be the taste. From this came the creation of what came to be known as “New Coke.” Coca Cola had their scientists experiment with the secret

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