Chapter Nine

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

5. Describe at least three characteristics that you want people to associate with your brand. (1-3 sentences. 3.0 points)

_______ is an understanding of how cultural differences across and within nations can affect the way in

As much as Europe’s worldwide empires had globalized the war, so too its economic linkages

The wall of the alveolus (air sac) in the lung is composed of which type of epithelium? simple squamous epithelium Yes, this single layer of squamous cells is ideal for the diffusion of gases in the lungs.

The _____________ is a market for converting the currency of one country into that of another.

The Constitution was an attempt to address problems of decentralization that were experienced under the Articles of Confederation.

19 Facilitate learning and development activities to meet individual needs and preferences (HSC 3004) Assessment of this unit This unit introduces you to the knowledge and skills that are needed to support individuals to plan, take part in and evaluate learning and development activities. It focuses on the benefits of learning and development activities to individuals, the importance of identifying individual needs and the role of the practitioner in planning, preparing, facilitating and reviewing learning and development activities. You will need to: 1.

j.Explain and justify which of these your business may use when marketing their product or service (one of the businesses products/services you have explained within task d).

[LO 1] Augustana received $10,000 of qualified dividends this year. Under what circumstances would all $10,000 be taxed at the same rate? Under what circumstances might the entire $10,000 of income not be taxed at the same rate?

The Eskimo’s predict the sudden sea squalls but studying the habits of seals. The elder Eskimo was explaining seal patterns for when a seal comes up for breathe under the water. If the seal comes out of the water to breath with its back arched up right to sky and it’s head fully out of the water exposed then the weather will be a normal. But if the seal surfaces faced down with halfway submerged under water still then this was a preview for ominous weather to come that day.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.

A) a brand promise B) a brand personality C) a brand identity D) a brand position E) a brand revitalization Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills Difficulty: Easy 11) Identify the four pillars of brand equity, according to brand asset valuator model. A) relevance, performance, bonding, and advantage B) presence, performance, advantage, and bonding C) energized differentiation, relevance, esteem, and knowledge D) brand salience, brand feelings, brand imagery, and brand performance E) energized differentiation, esteem, brand feelings, and brand salience Answer: C Page Ref: 245 Objective: 2 Difficulty: Easy 12) Christian Louboutin is a footwear designer who launched his line of high-end women 's shoes in France in 1991. Since 1992, his designs have incorporated the shiny, red-lacquered soles that have become his signature. These red-lacquered soles and high stilettos of Louboutin distinguish him from other designer shoe brands. In accordance with the brand asset valuator model, which of the following components of brand equity has Louboutin fulfilled in the given scenario? A) energized differentiation B) relevance C) esteem D) knowledge E) advantage Answer: A Page Ref: 245 Objective: 2 AACSB: Analytic skills Difficulty: Moderate