CHAPTER ONE- STRATEGIC MANAGEMENT
Strategic management comprises of two words strategy and Management. Simply put, Strategy is a company’s game plan. Strategy can be defined as large-scale, future-oriented plans for inter-acting with the competitive environment to achieve company objectives while management is defined as the act of getting activities completed efficiently and effectively with and through other peoples.
Strategic Management can therefore be defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives. This process therefore comprises of three critical tasks and they are as follows:
* Design the company’s mission, vision, purpose,
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General Managers develop environmental analysis and forecasting, establishing business objectives and developing business plans prepared by staff groups. The CEO’s principal duty often is defined as giving long-term direction to the firm and the CEO is ultimately responsible for the firm’s success and therefore for the success of the firm’s strategy.
BENEFITS OF STRATEGIC MANAGEMENT 1. It enhances the firm’s ability to prevent problems 2. Strategic management process results in better decisions because group interaction generates a greater variety of strategies. 3. The involvement of employees in strategy formulation improves their understanding of productivity-reward relationship in every strategic plan. 4. It reduces gaps and overlaps in activities among individuals and groups during strategy formulation. It clarifies differences in roles.
RISKS OF STRATEGIC MANAGEMENT
Time spent on strategic management process may have a negative impact on operational responsibilities, managers must be trained to allow the necessary time for strategic activities. Strategic managers should learn to limit their promises to performance that the decision makers and subordinates can deliver so that they won’t shirt individual responsibilities for the decisions reached. Lastly, strategic managers must be trained to anticipate and respond to the disappointment of participating subordinates over unattained
This paper will discuss some of the primary components of a strategic management process, while also explain why the process is crucial for a company success. This paper in addition will evaluate one organization that uses the strategic management process to accomplish their short-term, long-term goals, and objectives of the firm’s (University of Phoenix. (2015).
Strategic management includes a clear understanding of the vision, mission, and values of the organization in the market place. It also creates the organization to analysis internal and external strengths, weaknesses, opportunities, and threats (SWOT) (Rowe & Dato-on Conway, pp. 164-165)
Today, Strategic Management is something really important for companies in order to remain competitive. It is also important to know the definition of this term in order to well understand it. According to the Contemporary Strategic Management 2nd edition book (Grant, Robert, Bella Butler, Stuart Orr and Peter Murray – 2013), “Strategic Management is the process of thinking strategically, setting objectives for the organisation, planning and implementing the necessary changes, and measuring the outcomes.” By knowing it we can see that strategy management is very important for a company. Indeed, strategy is essential for the surviving of the company but also essential to know how the company allocates its resources and how it will achieve its
"Strategic management is a set of managerial decisions and actions that determine the long-run performance of a corporation" (Wheelen & Hunger, 2006, p.3). The benefits of strategic management helps the firm focus on the objectives and develop the steps involved in obtaining the vision and financial wealth of the organization. An effective strategic management plan should include the following three questions: (1) Where is the organization now? (2) If no changes are
Strategic management is the art, science and craft of formulating, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives and then allocating resources to implement the policies, and plans, projects and programs.
Strategic management is the process where leaders establish an organization’s long-term direction, set the specific performance objectives, develop strategies to achieve these objectives in the light of all external and internal changes, and undertake effective strategies to manage these changes and execute action plans.
Strategic Management is the theory and practice of making decisions that shape the future of the firm. This course looks at the content and process of strategic decision making from the perspective of managers who are responsible for an entire business unit. These may be individuals who are acting in the capacity of a Chief Executive of a company, divisional General Managers, or departmental heads. It is also the perspective most
Execution of a strategy allows an organization to identify a strategic manager or management team who will be responsible for five key components: people, resources, structure, systems and culture. The role of the strategic manager or management team is to implement and monitor performance and report to company stakeholders on the status. Because strategy drives an organization’s success, the team should select managers who can aggressively drive the objectives to achieve desired results through three actions:
Strategic management is a blend of strategy formulation and strategy implementation and together, they provide an overall direction of the organization. It is the highest level of managerial activity, usually performed by an organization’s Chief Executive Officer (CEO) and the leadership team.
Strategic management straps up the comprehensive potential of an organisation by integrating operational plans into the strategic process. Strategic management is a task undertaken by the entire organisation all the time. It comprise combining ideas and acting towards the best idea and
“Strategic management is the professional discipline related to the development of strategic goals and plans to achieve these goals. Performance is an important part of strategic management because it allows managers to see if plans are being successfully implemented. There are four key types of performance measures that should be included in any strategic management plan.”
The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.
The strategic management is actually defined as the process in which an organization actually formats and also implements the plans which espouse the objectives and goals of that organization (Diana Wicks, 2011). The process of the strategic management is continuous and it changes with the evolution of the organizational goals and objectives.
Strategic Development Favors managers in such a way that if it is the greatest improved method of managing for predicting forthcoming complications which the company will have, prospects and threats it will face. Strategic management offers a predicting form of supervision, a controlling process of logical modification of the company to the conversions in its
‘Strategic Management’ is a very complex term as many eminent researchers and scholars have had different views and conclusions on strategy. According to White (2004), “Strategic Management involves both systematically developing an idea together with its implications and testing the empirical validity & usefulness of that idea against the real world.” Thus strategy is not only about planning for future but also about confirming the validity of the hypothesis considered and implementing it successfully. Strategy formation may take various forms such as implicit, explicit or emergent. Implicit strategy is a strategy formed by intuitions of an individual. As per implicit strategists, strategic management is about reading the environment