Customer Relationship Essay

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External customers are anyone that the service is provided to, for example the organisation I work for provides a certification service for home improvement companies (that apply energy friendly measures- Wall insulation, solar panels etc.). These are classed as our external customers and are the people that purchase our services.

Goals in the company are to find the right product for the customer’s particular needs and build a relationship with the customers

The marketplace is not what it used to be. It is radically changing as a result of major societal forces such as technological advances, globalization, and deregulation. These major forces have created new behaviors and challenges.  Customers increasingly expect higher quality and service and some customization. They perceive fewer real product differences and show less brand loyalty. They can obtain extensive product information from the Internet and other sources, which permit them to shop more intelligently. Marketers are responding to these challenges through customer relationship marketing.

Development of good customer relations is vital for the survival of any given company. Marketing research serves as an indicator of the level of current costumer relation,

Buyers never want to feel pushed, manipulated, or rushed. Sales professionalism is another factor into having a buyer and seller trust based relationship. This method is a way to approach customers in a trusting and non-manipulating tactic to satisfy the long-term needs of both the customer and the selling firm. Salespeople play a critical role on the sales floor. Almost all consumers in the society who are early adopters of an innovation often rely on salespeople as a primary source of information. Given the increasing importance of building a trust bond and developing a long-term relationship is an imperative that salespeople are truthful with the customers. It is important for salespeople to

The three most important key components to provide good customer service are professionalism, communication and responsibility. A person with these three values can make him look more distant and better than other people who are engaged in the same field as he is.

Co-creation is a meaningful experience for the consumers to interact between themselves and for the brand for which they play a participative role (Helm & Jones , 2010). (Appendix 1) Co-creation can be defined as an emerging relationship between customers and companies (Ramaswamy & Gouillart , 2010). The process of co-creation enables the customer to assist in the process of shaping and customizing the content of the product or service that the company has to offer. It also contributes towards enhancing the customer satisfaction (Roggeveen, Tsiros , & Grewal , 2012). Observing the process of co-creation from the company’s point of view; its provides the company with a platform to interact with its end consumer without the barriers of third parties like market research or advertising firms. The process provides the company with opportunity to gain competitive advantage through successfully implementing co-creation activities (Grissemann & Stokburger-Sauer, 2012). The company can also increase productivity through efficiency, such as reducing the time period from the plant to the market, lowering costs and abridging the risk (Grissemann & Stokburger-Sauer, 2012). The company through co-creation can measure the willingness of the consumer to pay for the product or service offered; leading to measuring effectives in terms of revenues and profits. (Grissemann &

With so many businesses fighting for the support and attention of the customers, it is important that you take the required time to investigate your present and prospective customers. When you find them you should examine the market and see if they purchase the product. In case you find that the customers are not interested in your product; then you should get back and re-evaluate your products. This will help you find out if your objective is off or your plan of reaching them is

What is the most important way the small business you have chosen meets customer needs?

Today, customer relationship management is very important to the business world. Most of the companies established a department and the programs to manage their relationship with the customers. Customer relationship management (CRM) is a business strategy which designed to help a company to understand and look forward to the needs of its potential and current customers (Anderson & Stang, 2000). Customer data is being collected in several different areas of the company, stored in a central database, analyzed, and distributed to key points (Anderson & Stang, 2000).The business world once was “product-centric”, the companies just provided what they could produce. However, it is now become “customer-centric”, they provide products and service

The concept of marketing has evolved over time. Whilst in today’s business world “the customer is king”. In the past this was not the case, some businesses put factors other than the customer first. Product focused companies define themselves by their products. For example Kodak originally defined its self as being in the photo processing business. This definition impact the culture of the company in a way that hamstrings thinking and creates impediments for action. When the shift to digital cam Kodak resisted this because of the impact on its “products photo processing”.

Therefore, many companies start adopting new customer product strategy that can seduce and engage more the customer.

Keeping above points in context, Guo et al attempts to determine if there is there is an immediate or lagged effect on profitability. Following hypothesis are formulated:

 Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc.