Cabo San Viejo's Customer Base

Global statistics. Since the mid-twentieth century, the spa industry has grown significantly around the world. In 2013, the market size of the global wellness industry grew up more than 3.4 trillion U.S. dollars. According to “The Global Spa & Wellness Economy Monitor Report”, the global spa industry generated $94 billion last year. Thermal/mineral springs sector of wellness industry generated $50 billion worldwide. But wellness tourism (or travel associated with maintaining or enhancing health or wellbeing) was the fastest-growing part of the industry for the past few years. The amount of the earning of this part of the industry was equal to 494 billion. For period from 2012 to 2013 number of people that had taking wellness trips grew by 12% according to U.S. spa industry revenue report for 2013 (“ Statistics and facts”, n.d.).

Afro-Caribbean Restaurant will provide a variety of food services targeting clients ageing between 10-55 years.

The Regal Carnation Hotel is a relatively new semi-beachfront three-star property with 150 standard rooms. Situated across a two-lane road from the seafront, most Regal Carnation guests make use of the beach facilities of other hotels for a certain fee or use the small stretches of unkempt public beach between the adjacent hotels. The Regal Carnation was built after the first wave of hotel-building in Guam in the 1980s when it became apparent that the tourism industry was a growing success. Faced by the current plateau in Guam Tourism life cycle, however, Regal Carnation must now confront its position in the marketplace.

Tourism is a dynamic and competitive industry that requires the ability to adapt constantly to customers' changing needs and desires, as the customer’s satisfaction, safety and enjoyment are particularly the focus of tourism businesses. In her book Rosalie Schwartz defines tourists as “sedentary people who leave home for pleasure and intend to return.” But “leisure creates work, it requires the work from others to ensure tourists find the pleasure they’re looking for.” Schwartz thesis in the book is that tourism in Cuba completely changed the social and economic aspect of the island; the author focuses in three tourist peaks in Cuba starting in 1920s, 1950s, and finally the 1980s.

The client is a 62-year-old, Caucasian female with two adult children who lives in another state. The client is currently married but the clients husband wants a divorce. The client currently lives in the home that her and her husband own. The client is a teacher and has a master’s in education. The client is currently on medical leave from work. The client no longer participates in religious activities.

Matured Customer Base, COST’s customer base is affluent and royal, but advancing in age. While Costco has a broad customer base, its customer base tends to be the more affluent baby boomers’ generation. Although the Baby Boomers generation make up most the affluent customer base, as these customers age, they will spend less. COST must try and attract younger customers, who are savvier e-commerce shoppers, which relates to the Website emphasis discussed above, but also hold the keys to the next generation of affluent

American sociologist Paul Ray coined the phrase “Cultural Creatives” or Lifestyles of Health and Sustainability (LOHAS)”. (Pearce, 2012, p. 10-5) This is a population of people who seek a better world for themselves and their children. However, Exhibit 3 demonstrates the household income for the target audience at $65,700 (Brooks, S) not allowing enough expendable income to support frequent stays at Good Hotel. However, this is only a segment of a customer base consisting of 38 million people with the spending power of $209 billion annually according to the Natural Marketing Institute. (Pearce, 2012, p. 10-5)

In 1997 the "Tour Customers" accounted for the highest business volume at CLL with 57% (1,710,000 overnight visitors) and rented over 80,000 nights. During the winter period this segment stayed the longest at CLL, between 7 to 14 nights. The greatest benefit from this sector to CLL was that rooms were booked well in advance and were guaranteed to be full. In the summer they spend the shortest duration at CLL, only one night, while receiving the highest discounts amounting to 27% of that of the independent customers. Perhaps, instead of such a high discount CLL can offer bundle compensation for size of the tour and number of nights spent at the hotel. The potential danger, resulting in a 25% decline in this segment, exists if CLL does not undertake any form of action that will further promote the "Tour Customers". The "Tour Customers" preferred smaller rooms; thus did not generate as much of revenue as they would have by renting larger rooms. Some of them demanded greater flexibility than the tours usually allowed. These customers required a lower level of service, which could potential transfer to CLL having more time to serve the customers that demand higher service, but also who are willing to pay for it. Due to the Asian economic crisis, CLL faces a threat of potentially losing its entire Asian market that accounts for 65% of the "Tour Customers". A

Tourism is a very large driving force for the economy of Mendocino county. Lodging, bars and restaurants, grocery stores, gas stations/convenience stores, and retail/shopping stores are the groups of businesses that feel the impact of the 306.6 million dollars’ tourists spend in the county every year. Money spent from tourism has many social impacts such as identity and pride in the community which keep residents in the area, increased migration to the area for those seeking a better life for themselves, and opportunities for growth for small businesses which also enable a “way in” for potential new residence to the

An upcoming company founded by four Capilano Tourism students, Belle West Vacations Ltd. is a luxurious tour company that provides exclusive and personalized tourism services for welcoming guest. Located in the beautiful and rapidly growing city of Vancouver, British Columbia, guests are to expect high standards and services that go beyond any expectation during their trip. Though the tourism industry in Vancouver is quickly growing, there is a niche, and this is in luxury tour travel across British Columbia. Belle West Vacations Ltd. team has undertaken a significant amount of time to research and guarantee the feasibility of the company. Striving for success, Belle West Vacations Ltd. is equipped to provide

While there are currently other wholesale companies out there, Costco was a main driver of this type of business when the craze of buying in bulk first started. Costco did not start off as Costco but rather it stemmed from a partnership with a business called Price Club. Their simple business and marketing model allowed Costco to grow into a multibillion dollar organization. Price Club was started by an individual named Sol Price in the late 1970’s in the west coast. There first store was in a converted airplane hangar on Morena Boulevard in San Diego.

The Club Med (A) case examines the companies core values, innovative goals in providing a complete all-inclusive resort getaway experience for their customers, and competitive advantages and disadvantages the resort company had against others. They pride themselves on being innovators and on customer satisfaction, though they did begin to fall behind in some areas due to new competitors entering their category. Some of the Club Med issues were that they didn’t seem to actively take new threats very seriously, they were heavily catered towards the French/European culture, and how they didn’t have much flexibility in terms of adjusting their services to fit consumer needs better.

Every company and/or organization starts and operates to achieve a single major goal, which is normally included in the company’s mission statement. Setting a goal, however, does not translate into success on its own; it is only the fist step. Understanding market segmentation is the second most important aspect of doing business. “Sellers and advertisers want to be able to determine what the potential market is for their product or service, as well as the best ways to reach potential consumers” (Terrell, 2013). Once a goal is set, an organization first must decide if it wants to operate locally, regionally, nationally, and/or internationally, as the size of the geographic coverage has a large

gourmet meals, and sunning themselves by the pool. Since its inception in 1977, Cabo San Viejo had

Retention of Visitor spending: The key to achieving economic sustainability for tourism in (i.e. California and Giants Causeway) is maximising the economic retention of tourist spending in your local economy. The sustainable tourism businesses need to develop strategies that are capable of meeting the long-term economic needs and aspirations of the local community. If the communities are engaged by tourism organisations as stakeholders in tourism, and economic partners in the tourism industry, this will actively support local tourism businesses. Tourism is a rapidly growing industry and has far-reaching economic and environmental impact across the destinations; hence, if tourism is an important source of local employment and a significant