Characteristics of Business Leadership

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Characteristics of Business Leadership Steve Jobs, the visionary co-founder of Apple who helped usher in the era of personal computers and then led a cultural transformation in the way music, movies and mobile communications were experienced in the digital age. Jobs mastered digital technology and capitalized on his intuitive marketing sense. He largely came to define the personal computer industry and an array of digital consumer and entertainment businesses centered on the Internet. Coming on the scene just as computing began to move beyond the walls of research laboratories and corporations in the 1970s, Mr. Jobs saw that computing was becoming personal, that it could do more than crunch numbers and solve scientific and business problems and that it could even be a force for social and economic change. And at a time when hobbyist computers were boxy wooden affairs with metal chassis, he designed a machine that was a sleek, low-slung plastic package intended for the den or the kitchen. He was offering not just products but a digital lifestyle (Apple's Visionary Redefined Digital Age, 2011). Steve Jobs was raised in a neighborhood of engineers who worked on electronics and other gadgets in their garages on weekends. This fashioned his interest in the field as he grew up. When he was 13, he met one the most important people in his life, Stephen Wozniak. Wozniak was an electronics wiz kid, and, like Steve, was a persistent prankster. Five years later, Steve Jobs enrolled
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