Characteristics of Business Leadership: Steven Jobs, Apple Computer Co.

1241 WordsJan 13, 20125 Pages
Steven Jobs was one of the founders of Apple Computer. Apple Computer's initial strategy was to target specific sub-segments of the market that the company's management believed could be best served by the company. Apple Computer focused on these sub-segments, addressed the needs of these users, and developed a loyal following for the company's products (Fortune, 2011). The senior executives at Apple Computer, led by Jobs, reinforced a customer focus within the company. This customer focus was largely responsible for the success of the company's initial strategy. This customer focus was, as stated above, largely responsible for the success of the company's initial strategy. It was, however, a customer focus with a difference.…show more content…
For Apple a strong cash position is important because it indicates that the company will be able to cover its obligations and invest in short-term development projects without having to borrow funds. It provides flexibility to the organization. The same is true for the company's lack of long-term debt. Apple carries no long-term debt, which means that it has flexibility in how it funds new projects. This includes the ability to use debt financing for large undertakings. This lack of debt also enhances the company's ability to obtain short-term financing, which is especially important in today's tight economic climate. The company's strong brand recognition and image of quality and innovation provides brand value so the company can charge a premium for its products. The loyal customer base, particularly with regard to the company's computing products, ensures ongoing future sales. The commitment to research and development, which includes not only funding but the willingness of the company to actively pursue innovative products and technologies, helps the company reinforce its branding and provides an ongoing stream of products for the future. That vision and perfectionism helped make Jobs perhaps the most influential inventor of the digital age (People Magazine, 2011). One ex-Apple employee remembers sitting in a meeting with Jobs, who was
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