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Charitable Donations

Decent Essays

With advances in technology have come easier strategies for raising charitable funds to help individuals who have fallen victim to disaster and tragedy. Charitable organizations can now raise more money quicker with the help of technology, but an unfortunate consequence has also been the increase in organizations claiming to be charitable committing fraud and using donations for profit purposes. Even major trusted organizations like the Red Cross have recently come under fire in regard to irresponsible use of donated funds. Subsequently, individuals who want to help have begun showing increasing amounts of uncertainty, as they do not know exactly where their donations would be going. The result is an unfortunate drop in donations when they are most needed, especially in times of disaster such as following Hurricanes Harvey, Irma, and Maria. As a charitable organization that wants to maximize aid to those suffering, it is important to take strategic actions to help reduce potential donors’ uneasiness by utilizing the Uncertainty Reduction Theory to develop active and interactive strategies that would include setting up a transparent information flow so that donors can easily find information to ensure reliability in donations as well as establish relationships of trust through interacting with donors individually and opening up a reciprocal conversation.
Fraudulent use of charitable donations is an unfortunate reality that threatens the ability for honest charitable

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