The Talk To Chuck Advertising Campaign

To win new customers and retain existing ones, as a wealth management advisor, I must be perceived as competent, dependable and empathetic. Clients must also perceive that they are paying a justified price for the value that they are receiving. Client opinion is formed through a combination of personal experience, word of mouth and marketing. To compete effectively, the wealth management advisor must have a brand like Merrill Lynch that is firmly associated with the qualities demanded of a wealth management institution.

After the American Revolution which took place between 1775 to 1783 the number of securities increased dramatically. The amount of shares being bought grew so large that brokers had to organize in order to handle the growing volume. In 1800 the

Salomon Brothers was at one time, the largest bulge bracket firm on Wall Street. Although it offered a number of financial services, it had established its name through the legacy of bond trading. Its bond trading department boasted of iconic traders of 1980’s era- John Meriwether and Myron Sholes. Salomon Brothers can be considered as the founder father of mortgaged back securities trading on the Wall Street, an area in which it was a near monopolist for a long time with not much competition from other firms. In 1981, Salomon Brothers which operated as partnership was taken over by Phibro Corporation and became known as Phibro-Salomon. With a lot of

The following report will further examine the RBC Royal Bank brand, critically examining two promotional examples and how it uses IMC tools and channels to achieve their positioning. RBC Banking has successfully positioned itself as a friendly, approachable bank successfully reaching out to people who are in a more established stage in their life. This older demographic consists of people or couples who are ready to buy a house or attain a mortgage, going to make a large investment or looking to invest. Despite a more older generation as their primary target audience, they have made significant efforts to appeal to Millennials with targeted advertisements and promotions. As previously in the Positioning Analysis, the connection between

The first step in any marketing plan should be marketing research. McBride Financial Services will be using a four step plan for gathering research for marketing. The goal of marketing research for McBride is to gather data from local chambers of commerce, visitors’ bureaus, and local realtors concerning the target market: professionals and retirees purchasing a primary or secondary home and families or individuals purchasing recreational properties. With suggestions from McBride the marketing plan will include television, radio, and newspaper advertisements; informational flyers, and the

McBride Financial Services is an organization that offers low cost mortgage solutions to a diverse range of people including professionals, families, and retirees who are seeking to buy a primary or secondary recreational or residential property (Rodgers, 2010). As part of enhancing its efficiency and expanding its customer base, McBride Financial Services has design its current marketing plan and develop a security policy. The firm's security policy should be developed in light of the perceived needs within the loan department and various aspects in adopting online loan applications. The major reason for redesigning the marketing plan and developing a security policy is that McBride's customer base consists of large well-educated individuals. The development of an effective security policy based on the described factors will be crucial in enabling the firm to serve its customer base efficiently.

IntroductionLinda Best, a Certified Financial Planner (CFP) from Sarnia, Canada is the founder and sole shareholder of Best Financial Services Inc. which was established on January 1, 2001. Sarnia, the largest city in South Ontario, bordered the United States and was heavily populated with aging baby boomers and blue-collar workers. Best Financial earned its revenues mainly from blue-collar workers nearing retirement. Best financial had formed strong relationships with many clients throughout Sarnia and managed over 1000 financial plans allowing a steady revenue and profit growth. The key services provided by Best Financial are risk management, tax preparation and professional money management. The company’s Assets under Management were

U.S. Trust, Bank of America Private Wealth Management (formerly known as U.S. Trust Corporation) was founded in 1853 and is currently one of the nation’s oldest and largest investment and wealth management firms. Prior to becoming a subsidiary of Bank of America, N.A., U.S. Trust was acquired by Charles Schwab, and Co. Before and after the acquisition by Charles Schwab, and Co, U.S. Trust expanded its operations into many new local markets making it one of the largest fiduciary standard investment management firms to have offices in a significant number of local markets. The expansion into these markets was precipitated by the realization that many markets with substantial wealth were being underserved. From Wichita, Kansas, where clients had generational farms and oil and gas wealth, to Phoenix, Arizona, where clients were moving for retirement, U.S. Trust had dedicated offices in many regions in order to have a presence in underserved markets in the wealth management industry.

Henry Wells and William Fargo in 1852 during the gold rush created Wells, Fargo & Co. The company serviced banking and express mailing. As a bank, they would sell drafts for gold. As a mailing service, Wells, Fargo & Co used a variety of transportation such as horses, ships, and telegraph to deliver mail to the Western part of the United States. Eventually, railroads were built and business stretched from the West Coast to the East Coast. However, during the First World War, the delivery network was taken over by the government in need of fast transportation of equipment, food, and people. In the end, Wells, Fargo & Co was left with just one bank. This caused them to rename themselves Wells, Fargo & Co, San Francisco.

Over the last 77 years, Morgan Stanley has been at the forefront of the financial industry. This is from the firm focusing on creating customizable investment products that are sold to retail and institutional clients. ("Company History," 2012) However, a problem is that many competitors are entering a period of flat growth that is at the top of S Curve. This is when a company will grow so big that it becomes difficult to continue increasing profit margins. (Nunes, 2011, pp. 1 5) In the case of Morgan Stanley, the recent financial crisis has made it more difficult for the firm to improve earnings. As a result, a new strategy must be developed that will motivate the sales force to do more. To determine the most effective approach requires examining six features of a total rewards program, the specific behaviors that will be targeted, assessing the value proposition and how to attract registered representatives.

During the technology boom, GEICO expands their marketing strategy to combine TV ads and its own websites to attract millions of policyholders. The following are several Web sites developed to supplement GEICO’s successful advertising campaign: GEICO (geico.com), Caveman’s Crib (cavemanscrib.com), Garage Racing (geicogarage.com), My Great Rides (mygreatrides.com), Motorcycle Bikers for Tykes (bikersfortykes.org), and GEICO Racing (geicoracing.com). On the other side, the competitor, State Farm focuses on selling insurance through their agents. In comparison, GEICO’s approach is directly bringing customers to their own website, which proves to gain a huge success. It also shows through how they construct the ads. GEICO’s advertisements usually follow a three step strategy: (1) using humor to stand out, (2) getting across the company’s promise through their slogan, and (3) giving a call to action to contact GEICO (GEICO, 2007)

The advertising strategy was also to be an immediate market follower. J.D.B.T.’s advertisements were modified by comparing them to the top rated brands’ advertisements. This worked well until R&D came into effect. Other companies were able to advertise titles such as Highest Performance Processor, and Technical Leader Most R&D. We had a decline in our advertising because we did not strategize in the beginning to invest in the R&D as fully as other companies.

The Royal Bank of Canada (RBC, RBC Royal Bank, or RBC Financial Group) is the largest banking institution in Canada. RBC serves more than 18 million clients and has over 80,000 employees distributed all over the world (RBC 2008). The company corporate headquarters are located in Montreal, Quebec, and its operational head office is in Toronto, Ontario. RBC is listed as the largest Canadian company by revenue and market capitalization by The Globe and Mail and was ranked at 50 in the 2013 Forbes Global 2000 listing. The company has operations in Canada, and 51 other countries (RBC 2011). In May 2004, the Royal Bank of Canada experienced a crisis which involved a programming change to an essential piece of banking software. Generally, this is

     The New York Stock Exchange traces its origin back 200 years. Centuries of growth and innovation the NYSE remains the world’s foremost securities marketplace. Over the years its commitment to investors has been unwavering and its persistent application of the latest technology has allowed it to maintain a level of market quality and service that is unparalleled. The NYSE has grown to become the global marketplace of today.

Customer service is an important factor to increase sales in almost all industries. Broadstripe, a small provider of cable, Internet, and phone services saw it as a solution to increase sales as their company was filed for bankruptcy protection in early 2009. To improve the customer service experience, Tony Lent, Chief Commercial Officer at Broadstripe, launched a 60-day MBG offering