Chatime Bubble Tea Essay

Saberi, H. (2010). Tea Comes to the West. In Tea:A Global History. [Adobe Digital Editions Version]. Retrieved from http://site.ebrary.com/

Greg Mortenson, with the help of his co-author David Oliver Relin, has painted a picture perfect image of himself in Three Cups of Tea. Leading many to believe that he is a hero and savior for the children of Central Asia, when in reality he is just a conniving, deceitful, greed driven man. Greg Mortenson hides behind his Three Cups of Tea persona and the truth about his “charitable” actions.

The expansion of European imperialism in Asia was all economic. In the British market there was a high demand for Chinese tea, also

With over 850 store across Australia, customers are much more connected to the business. They are located in almost every metropolitan and regional area, with their fruits and meat suppliers close to the eastern suburbs.

negative connotation associated with it? Will they be as committed to the Honest Tea brand?

Australia’s admirable reputation for its high quality and value-added Australian food is paramount to the reason behind the country’s strong food industry. Customers are demanding food quality and food safety which the Australian food industry evolved to supply and meet their needs. Another important factor to this equation is overseas food exports. Export is a primal key to the growth of the food industry in Australia. In terms of export and overseas consumers, In Asia, the demand for Australian products is quite powerful. China is one of the largest import destinations serving as consumers for Australia’s food production. China’s middle class made out of approximately 250 million people turns to imports from Australia for its reputation for

While the majority of tea is sold through retail outlets, foodservice volume sales increased at a faster rate in 2009, 7%, than retail volume sales, 5%. Small independent restaurants, which are present throughout the country, particularly in rural areas, are the key sellers of foodservice tea.

Due to recent advances in technology, communication, and transportation, companies are no longer confined to just one country to market and sell their products in. This has presented many companies with global opportunities. China, one of the fastest growing countries in regard to economy and population, presents a very appealing market to businesses looking to expand. China has a growing middle class that no longer has to be as price sensitive (Barton, Chen, Yin, 2013), and this is good news for American companies that have a strong brand name and do not necessarily rely on a cheap price to sell their goods. China is also experiencing an increased demand for biscuits and crackers, but many people are also becoming more health-conscious (“Entering the Biscuit Market in China: There is Still a Chance,” 2014). These presents Nabisco, a strong brand name in the United States, the perfect opportunity to expand their graham cracker line into China.

The global tea supply chain includes three parts: production, trading, and blending and packaging. While Unilever is involved in all three parts, key companies in production include McLeod Russel and Tata Tea (Groosman, 2011, p. 2). Approximately 60% of tea is consumed locally within production areas and in developing countries as shown in Figure 3 (Groosman, 2011, p. 2). One key distinction from other popular beverages is high consumption in developing

In order to enter this highly competitive Chinese beer market, western companies should try some various less conventional tactics to entering the marketplace. As stated in the article the Chinese market is experiencing stagnant growth in their beer industry. This stagnant phase has been attributed to the Chinese economic slowdown, population aging, as well as the increased interest of Chinese consumers in comparable beverages and local brews. In order to address these concerns, western companies should figure out how to take their brand name, but make a local version of it. Making a premium local craft beer product line specifically for the Chinese market would tap into the Chinese interests in craft beers, while also simultaneously tapping into the market of younger consumers that are pushing the

Chinese consumers spent little on housing and none on transportation to/from work, most used 40% of their disposable income on food. 20% of the 60 million (12 million) habitants owned 80% of the country’s wealth. The “Middle Class” was emerging and estimated to double in 2 years, meaning the target market would be as big as the US target market. In addition, as mentioned before, the Chinese consumers were obsessed with American products, fact that supported NutraSweet’s strategy.

The obvious profit growth has attracted growers to put their hopes on Aussie Oranges and Mandarins. This leads more and more people join to become growers (sellers). The rise of number of growers allow the supply to be expanded.

Originally planted and grown solely in Asia, Camellia sinensis is now grown almost everywhere because of its popularity. This plant is used for producing oolong, white, black, and green tea. Its leaves and leaf buds are fermented to achieve various oxidation levels that result to different types of teas. Lesser fermentation keeps the high levels of antioxidants present in the drink. These antioxidants are the molecules that can safely counter the effects of free radicals in the body. Green tea is one of the types of teas that have high antioxidant levels.

When I am looking for a new flavor of tea, I often visit the Republic of Tea's website to browse all the unique varieties of tea that they carry. The Republic of Tea offers many different varieties of tea from around the world that you cannot buy in a local grocery store. Anyone, from tea connoisseurs to average students, can use this website to find great tasting tea. The Republic of Tea's website is well organized, with categories for each type of tea and all the different flavors. The homepage shows pictures of tea and accessories used to brew the perfect cup of tea. The main points of interest for the website is the text that describes the tea and the layout of the products being sold. These aspects along with the pictures

However, with increasing purchasing power and changing lifestyles of the Chinese, it has created demand for premier beers. This has increased the awareness level between the different beer brands available in China. Thus, the Chinese beer market has shown large growth potential.