Cheating In Lumberon Analysis

The desolate music sets the tone for the entire ad and prepares the audience of what type of content will be provided. Accompanied by the music is the way the video itself transitions. It fades from one section to the other. It forms a more dramatic visualization when the video zooms in on the individuals that are being offended by what Donald Trump states. It shows their reactions to what he says. The political commercial itself is in color. It is in color to show that it is a recent video with recent actions from what Donald trump says or does. If the video was in black and white it would reflect on a more older time period and wouldn’t have much of an effect. At the end of the ad, it said, “Donald Trump. Unfit To Be President.” The word “Donald Trump” was smaller and not bolded while “Unfit to be president” was bigger and bolded. The use of the font helped persuade the audience that Donald Trump should not be president. It is bolded to cause more of an effect and point out the issue and the purpose of the commercial.

In this commercial it starts of with a sad song performed by Sarah McLachlan, and a fact that “every hour an animal is beaten or abused”. This is a very good attention getter using the appeal

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

The advertisement that was chosen for this project covers that of gun issues, especially with the increase of school shootings over the years. Right off the bat with the advertisement come at full force with the message it wants to spread and the change it wants to bring. On the left side there is a young boy holding a Kinder egg; which is banned in the US as a hazardous toy. Whereas on the right there is a small girl who is holding a rifle of sorts. Both children hold a steady and grim gazes as they stare at the viewer; it is meant to be in a way unsettling and putting off because we never want to see children in any sort of harm's way.

In addition to all the examples of pathos, they express a lot of ethos in the ad. This is mostly shown through Sarah McLachlan. Not only does McLachlan speech throughout the video in a soothing tone but she is also the one singing “Angels” in the background of the video. They don’t directly say it, but you can tell from the context that Sarah McLachlan is a huge advocate for the BC SPCA company. This is most likely because she is seem sitting on the couch petting a rescued dog and you can hear the sadness and pain in her voice. Sarah McLachlan is a famous person and when people see the commercial and recognize her they will want to help and donate just like she is. Sarah McLachlan is probably a role model to many and a lot of people want to follow in the footsteps of their role model. The people who see this commercial they will trust it because of Sarah McLachlan. The positive to this is that more people will want to donate to BC SPCA.

The first, and most prominent, reasoning behind the commercial is emotion, or pathos. An argument should include an emotional connection to the audience to make logic and credibility more humanizing. The two-minute video primarily includes clips of previously abused animals, the staff caring for them, and singer Sarah McLachlan talking about how the viewers can help. Reason one that the argument is effective in the use of emotion would be the use of animals. The clips used include dogs, puppies, cats, and kittens whimpering or looking “sad.” These were meant to evoke an emotion to the individuals, and hopefully ignite the compassion needed to donate to ASPCA. It gained popularity from the sadden reactions of people, and for good reason. To quote

This advertisement’s primary appeal is pathos which is used to make a person emotional. When you see the animal shivering and filthy behind the bars it makes people emotional, the music is also dedicated to make a person feel emotional. These commercials make

For instance, around 500 people were violently drowned to death by the rapid waters rising into homes and communities. Many people lost friends, and loved ones to this flood. Many tragically lost their homes and jobs too. Homes were destroyed, jobs were taken down, and people became devastated and depressed. A lot of people were able to go live will relatives, or friends, but a majority of them had nowhere to go.

The actor of Jason in Friday the 13 was too nice of a guy so they wasn’t sure he would be able to pull of the characters role of James in the film but he proved them otherwise. Fridays the 13th used more of pathos while the Hershey commercial showed more pathos while it attracted the entire family by using all 3 of the rhetorical triangle. Pathos appeals and play on your emotional connection the audience can connect themselves with commercial by visualizing how they would react to a certain situation. For Friday the 13th the pathos plays on the feeling of fear, thrill and curiosity. At 1:07-1:08 of the commercial it shows a white and black clip of a woman screaming with no sound but fast music playing.

Pathos: This ad also uses emotion to persuade the viewer to vote for Hillary. A dad tells the story of his son giving up his life to save others. At the end of the video, the dad asks if his son would have had a place in Trump’s America if his son was still alive because his son

This video is effective at explaining the current situation and what needs to change. It targets the audience by encouraging the shared values of community. Generally, through out the video positive behavior is demonstrated and encouraged. I think the message was inspiring because even though the residents are faced with a major life altering situation they are here to share their story and information to influence Canadians to consider the need for new energy and the source of energy by showing the world what is being lost. This was best illustrated by Boon’s statement, when they tell the audience about what their future looks likes, if the project proceeds. They created an effective image looking out their homes window at

First, the most difficult of the tools to find, pathos. One major example of pathos is a piece of the smaller print text on the right hand corner. The text reads, “Moms demand action for gun sense in America". Ethos described in the video was to make the author seem like a nice guy, and this is why this text is considered to be ethos. This line on the ad makes the creator seem like he or she is looking out for parents against these regulations.

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

On August 23, 2005, that morning before the storm we had light rain. The New reporters on the television reported that a hurricane was headed out way. No one thought the storm would be serious or harmful as it was. That evening, my mom and I went top Walmart to get groceries and supplies to prepare for the weather. It was crazy, the traffic was ridiculous. When we arrived to the store it was over populated and had a huge scarcity. People were frustrated from the long lines and shortage of food, they begin to fight over everything.

When I got home later that night, the news was now claiming my neighborhood as an evacuation zone. I didn't believe it. "It'll be fine," I thought "nothing bad will happen here." Apparently, I was the only one that believed that because every person in my development was gone. The storm was scheduled to arrive that next morning and I would be facing it alone. I came to the realization that I was the only person in my county with a functioning brain. Everyone was wasting their time and energy preparing for nothing.