Cheerios Advertisement Analysis

It is commonly known that individuals seek certainty, love, support, and well being that is often found in their family. When we are searching the shelves of the grocery store, it appears that we search for the same qualities within the brands that we consume. Not only does the product’s taste play a big part in what we reach for, but the nutritional values frequently determine what we decide to purchase. As a reaction, popular companies, such as Cheerios, try to push a healthier impression on their merchandise in ads. By using statistics paired with an emotional message and their trustworthy name, Cheerios is able to effectively convince the audience that they care about keeping your heart

The video I have chosen was a 2016 Cheerios commercial displaying father’s dancing with their children. I personally feel the world is overfilled with marketing and advertisement schemes however, something about this commercial I enjoy seeing. It portrays pathos through its cheerful song and dance among happy, healthy children and their fathers. The audience, receives feelings of happiness, love, care and fun upon viewing it. The commercial is placed within the bright homes of several different families. Where they, with energy and happiness, present their own father and child dance routines. A healthy long living life, spent with family is a message everyone desires. It creates a connection with its targeted market; families and older adults. This connection is created through showing everyday families having breakfast and making the most out of the time they spend together. This also can also

Enticing viewers’ with two colorful M&M’s that spell out “F-U” is a documentary called “Fed Up”. This documentary was written by Stephanie Soechtig and Mark Monroe in 2014 and it protests the food industry claiming they are to blame for the obesity epidemic seen in America. It suggests that the industry is increasing sugar content in food items, hiding it behind complex names, and heavily advertising products that contain high amounts of sugar. I noted that the documentary relied a great deal on the viewers’ emotions to convey its point that sugar is bad and sway the viewer to believe them.

This video began with a Cheerios commercial, which displayed a young girl of mixed race asking her Caucasian mother if Cheerios are actually good for your heart. Later, the little girl goes over to her father, who appears to be African American, and dumps the Cheerios on his chest. Next, children of different ages and races are questioned about their observations of the commercial. I immediately laughed at this commercial because it was so cute how the little girl thought the Cheerios would literally help her father by dumping them on his heart. This commercial was intended to portray a happy family that many viewers became upset about because of an interracial marriage being shown on public television. I enjoyed watching the kids react to

“Mom, I want this! I want this!” I scream as I’m peering at the screen, causing my mom to walk in and hear, “The breakfast of a champion” coming from the television. Why did I want to eat Wheaties cereal so bad when my mom provided other delicious cereals, like Fruity Pebbles or Lucky Charms everyday in our pantry? Being a young child in sports, I simply wanted to be that champion. As I watched the advertisement, I noticed the athletes they featured and I wanted to be just like them. As I watched more TV, I noticed other commercials that did not interest me as much. For example, seeing a commercial for Special K didn’t intrigue me because I didn’t notice anything special about it. I knew I wasn’t going to become

The 1947 Campbell soup ad was able to relate to its viewers by depicting a young married couple. In the late 1940's and 1950's it was important to marry young. Women were pressured to marry at a young age and become a homemaker; taking care of their husband, house and children were their top priority. The husband is coming home from work, presumably an office based on his suit. His wife is able to anticipate his needs and have dinner started before he gets home.

The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by.

My new snack food would be a protein bar that fills a day of appetite with healthy and good tasting food flavors. It's called "Food to the Max." For the advertising message, I would write that "Food to the Max" will fill your body up with 3 healthy meals a day in one bar. It would leave you feeling energized and full for your day of classes or work. To show elements of existing student culture, I will show the reviews of some of the college students for my protein bar. Additionally, I would have a college student be the face of "Food to the Max" by having him/her on the protein wrappers and commercial. My product can change college culture because it would change their health in a positive way. Not all college students are able to eat well

The Super Bowl is a monumental event for companies to promote their products in creative ways. As I watched this year Super Bowl, I payed attention to the commercials that involved social issues like discrimination and forming stereotypes of race, class, and gender. Surprising, I found a commercial that promoted the opposite of what I was searching for. Instead, it advertised the crucial role of dads in children’s lives. Pantene, a hair care company, filmed football players DeAngelo Williams, Jason Witten, and Benjamin Watson giving their daughters a “Dad-do” of pig tails. They twist, struggle, and add bows to their daughter's hair while sending a message that “girls who spend quality time with their dads grow up to be stronger women” which

Since writing plays a critical role in any ad, the designers of the Burt’s Bees flyer incorporated text in the flyer but not enough to take away from the pictures. This ad would not have had the same effect had it been a written literature because it would not play on the senses like this ad. This flyer appeals to the sense of taste with the coconut and the grapefruit. This also allows the individual to visualize the sense of smell, and the sense of touch with the air passing over the skin, especially the lips. To show how superior the pictures are to writing, pear is mentioned in the writing, but the pear flavour does not stand out because a picture of a pear is not in the ad. Pavel (2013) further stated that text is process in the short term

In a 2013 issue of Ebony Magazine Tide placed an advertisement of a new product called Tide Pods. Showing the product can be used by any and every one. Ebony magazine though is typically read by an African American family oriented audience. Because the product is so colorful, it would resemble candy to a child. The company put a safety precaution at the bottom of the page “Like any household detergent, keep away from children”. In other words the company showed that they care about the family just as much as selling their product. And it is just not about

Family is one of the closest emotional systems people can have. In this ad the family is also physically close to one another and showing one another affection. Each father is holding one of their children in a joyful hug. This example of the new model of the American family shows compassion beyond race. The ad conveys a message of embracing the diversity we find more prevalent every day in a progressing society. To welcome these simple differences with smiles. Both parents are also sitting on the ground at the same level of the children. By sitting they make themselves the same height as their children and create a sense of equality. The viewer is

In this television commercial by Apple, the Cookie monster tests his patience by leaving chocolate chips cookies to bake for 14 minutes. He uses the ‘Hey Siri’ feature on his Iphone 6s to time it. He has a tough time waiting and finding something to do over those 14 minutes (he plays puppets using his oven mitts, he reads a book, and he eats his spoon) so eventually he asks Siri how much time is left. Siri reveals to him that only 51 seconds have passed and he grunts in frustration. I believe that out of the five advertising appeals, humour best applies to this advertisement. This is true because the Cookie monster’s impatience and difficulty to wait for the cookies to be baked makes consumer’s laugh. In those 14 minutes he tries many ways

If in 2014, Kroger, Costco and Walmart have done a great work pressured Whole Foods Market out of their number one seat in organic food, then in 2015 and 2016 may be the years in which Whole Foods trying to fight and gain back its position.

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.