Cheerios Swot Analysis

Everyday, more than eighty million Americans have some type of cereal for breakfast. Cereal is one of the most popular breakfast foods and some brand is found in almost every home in America (Topher). This vast industry stems from the late 1800s when John Harvey Kellogg and C. W. Post began cereal production in Battle Creek, Michigan (Topher). Today, numerous types and varieties of cereal line the grocery store shelves. However, only a few select companies make every one of those different kinds of cereal.

External Environmental Analysis We chose Kellogg’s cereal category because Kellogg’s has over 100 years history and we have14 kinds of breakfast cereal products. Our products sell to 180 countries across the world. Our mission is still to provide you and your family with better breakfasts that lead to better days, and now you eat flake corn is the same way W.K. did back in 1898. It just tastes better that way. Kellogg’s cereal provides a variety of nutrition’s cereals that deliver the benefits of grains, and provide important nutrients like iron, B vitamins, zinc and fibre.

The threat of customers finding substitute products from other manufacturers in the food industry is high. In the ready-to-eat breakfast cereals segment, General Mills’ primary business focus, there are a variety of similar products being

2). The likely cause of this decline is not only a lack of financial ability to provide a morning meal but greater reliance on children of single-parent and socioeconomically deprived families to prepare themselves for school in the morning.

The main contributing factors can be categorised as advancements in technology and the increasing restrictions placed on time spent at work and on personal time. The ongoing consequences of these factors inevitably lead to a increasing reliance on quick and easy to prepare meals at home or high fat take out food.

There are many ways to change lunches at schools and it would have a drastic difference for the students. To start with, one of the main problems is the people in charge of the cafeteria, not doing anything to change the food and the lunch period for the students. For example, when a student is struggling in school, teachers have ignored the fact that the food that they consume could be a problem. Most teachers don’t consid er that the school food could be a problem of any students education. In addition, Reachers at Cornell university found that a longer lunch time kids will eat more and more healthier food, only if the healthy food was provided.

One of the ideas in the article, “Delaware schools offer breakfast to all students” indicates that, “Schools give the kids breakfast in the morning when they come into school is one of the most important things we do,” Carson said. In other words, schools have a responsibility to provide breakfast to students at school every morning. One reason for this is a close relationship between breakfast and study. According to an article, “Feeding kids is parents’ responsibility”, Howard Smith observes a totally different opinion that, “feeding your children before they go to school should be the responsibility of parents-not schools.” For example, eating low-glycemic and nutritious breakfast

Kellogg’s is highly a profile company which is hugely known not only in the UK but in the world at large. It is one of the largest breakfast companies in the word, not only that but it is also financially it is a stably and well organised company. Kellogg’s profits have been stable if not increasing for the better from what it was 5 years ago.

The reputation that General Mills, Inc. has established for themselves over the past century by producing and manufacturing the products that their consumers around the world have grown to love is truly something to be proud of. Although General Mills, Inc. already offers a variety of different products amongst their many distinct brands; there is one area where they lack the ability to draw in wider customer base. Of the many items that are produced within the food-processing industry, cereal may be one of the most well-known to date. Cereal has been a popular choice by people around the globe for years and years. Whether cereal’s popularity had arisen from its pure convenient nature, its low-fat content, or because it is loaded with essential vitamins and minerals to give your body the boost of energy it needs, it will always be part of people’s lives for the many years to come.

has made it part of it´s campaign to advertise the high nutrition values of it´s products and the ongoing efforts to further improve them. It is states that the health profile was improved by 76% of their U.S. retail sales volume since 2005. They did so by establishing a “Health Metric” that would encourage progress on nutrition and health improvements. One of the innovations found on the health related pages is the production of gluten free cereal of the brand Cheerios.

Children who regularly skip breakfast are more likely to be overweight, have difficulty paying attention in the classroom, perform poorly on tasks requiring concentration, and achieve

ATTENTION GETTER: Imagine your alarm going off in the morning, and you hit the snooze button, you usually just lay there thinking about what you can get rid of from your morning routine just for those few extra minutes of sleep. Students our age and even most adults tend to eliminate the most important meal of the day...breakfast. However, skipping it may have a harsher impact on your

1. Executive summary: Nutri-grain is a part of the multi-national brand Kellogg’s. The brand includes cereal, cereal bars and breakfast drinks that has ranked number nine in cereal brand sales reaching 18.2 million people purchasing the cereal so far in 2015. The cereal brand uses many selling techniques to market a product to reach the goal of maximisation of profit. This report will outline the techniques that Nutri-Grain uses to promote their breakfast cereal and will focus on promotion, pricing, placement and product strategies.

This is an opportunity for our company as UK consumers are the biggest spenders on breakfast cereals in Europe being ahead of countries like France, Spain, Italy and Germany (Mintel Global Market Navigator, GMN, 2011).

Breakfast cereals are an integral part of the British diet, and a key sector of the grocery market in the UK. The breakfast cereals market is made up of two main sectors: the ready-to-eat (RTE) sector, the hot cereals sector. It is a market that is well established and has been dominated by three main companies — Kellogg, Weetabix and Cereal Partners (an alliance between Nestlé and General Mills.) (Keynote, 2011) Together these companies control two thirds of the UK’s cereal intake, which would appear to be ever increasing. This is a trend that would appear to be mirrored around the world as although there are no official statistics available for the worldwide consumption of breakfast cereals, Key Note estimates that, over