Chemunity.Com Case Study Analysis

4063 Words May 4th, 2013 17 Pages
Take Home Exam Questions

Question 1
When ChemUnity.com began, Herman Rijks was a 37 year old, Masters of Science graduate from the Technological University of Delft, Netherlands. He was born in South Yemen and grew up in Africa. Rijks had experience in green-field chemical distribution start-ups, and general management experience in various chemical companies. He worked for HCI, a chemical company for three years, and prior to ChemUnity.com, he was part of the HCI corporate e-commerce task force.

Mark-Jan Terwindt was a 34 year old graduate from Nijenrode Business School in Netherlands. He worked for eight years in the chemical distributions in countries such as: Ecuador, El Salvador, and Venezuela. Later, he went to the Czech
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(transaction is binding and because of credit insurance, supplier payment is certain) (5) The supplier ships the product and the buyer receives it.

The trading process is streamlined and simplified in a concise number of steps. This seems like a very efficient process that does not even revision and it serves its purpose.

Question 4
Value Proposition for Both Buyers and Sellers * Time efficiency in buying & selling products. * Access to good buyer & seller track records. * Emotion free deals with no room for confusion. * Multiple ways to access: internet or WAP phone capability. * Clear legal framework adds simplicity. * No time zones. * Future linkage to your order entry. * Credit insurance. * More efficient supply chain. * Optional usage and ability to react whenever needed. * Higher margins as non-value added middlemen are eliminated.

Value Proposition for Buyers * No need to contact multiple sellers with each purchase of products. * Quick responses to requests. * Proactive & filtered information with no overload or irrelevant postings. * Post your preferred price. * Able to source from new companies more efficiently and at lower prices.

Value Proposition for Sellers * Receive only interesting requests from buyers that are profitable through filtering of information based on seller’s profile. * Possibility of serving

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