Chevrolet Ad Analysis Essay

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

Commercials, such as the 2012 Chevy Silverado Super Bowl commercial, have become part of people’s everyday life, constantly shocking, exciting, and engaging people with the meaning behind them. People see commercials every time they turn on the TV and file the information away for later situations, such as information about a cell phone data plan or a new vehicle just announced available. Each commercial watched promotes some sort of cause, object, or idea that companies want to sell to the common person. Commercials use symbolism, imagination, ethics, logic, and emotion to sell these things using their promoting techniques, one strong example of these things in action being the 2012 Chevy Silverado Super Bowl commercial.

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

America’s automobile corporations aim to satisfy the luxury, desire, and needs of the American consumers. They can accomplish this by demonstrating American traits resembling those of the typical American spirit or with relations to the concept of the frontier. In order to do this, an advertisement published by The Courtesy Way Auto dealership in Phoenix Arizona, showcased a 2014 Chevrolet Silverado LTZ. The advertisement illustrates a trail surrounded by green pine trees, bushes, rocks, grasses that convey the wilderness in the image. In the distance there is a humbled rustic cabin lying at the peak of hill. Centered between two large rocks, stands the red and chrome pick-up truck. Right above the product is the words “2014 Chevrolet Silverado”,

Two commercials were supposed to be found from the Superbowl that were most persuasive when someone watched them. The two commercials that were found most persuasive during the Superbowl was an ad about the Alfa Romeo car company. During this ad it showed the basics of the car and how it worked. It showed The Timeline of the car from way back then to now. The ad showed how reliable their car was. It showed how popular it has been during the timeline of selling their cars. They Showed prices for their cars, and most cars were sold at a reasonable price. These are most of the main reasons why this car ad could be persuasive to most people.

Free, new, 50% off- advertising, an immensely paramount aspect in today’s society, has the ability to promote or demote a newly developed product. With such a vast array of public notices, it’s crucial that they appeal to people psychologically, using rhetorical devices. During an expedition for the most complex, eye-catching ad, I was fortunate enough to stumble upon the 2010 Dodge Challenger. Astounded by the multiplex of this advertisement, my inner curiosity was enkindled. In this persuasive notice, the appeals to ethos, pathos, and logos are strategically used to persuade the target audience that the 2010 Dodge Challenger is the car for them.

Advertisements are made to persuade you to buy a certain product that a company wants you to purchase. In a Buick commercial called “Big Game” that aired during the super bowl contains a lot of different techniques to persuade you to buy their car. It is about a pee wee football game that has Cam Newton playing quarterback. This advertisement targets the American population well because it uses the most popular sport in America, and incorporates one of football’s biggest stars. It also uses little kids and a super model to appeal to a different demographic of viewers. Ethos and pathos are used to appeal to viewers in different techniques, while the lack of logos gives the viewer little factual information about the Buick cars themselves.

At the end of the text is an ellipsis. This adds to the beckoning feel

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

The target audience throughout the 129-year history of Popular Science magazine has traditionally been working age males. The advertisements within that magazine reflect the audience in whom they are attempting to reach. From new technological gadgets to old-fashioned tools, the advertisers know what will be attractive to the reader, and to the reader's wallet. Of these advertisers, the most popular by far have been those from the automotive industry. The Ford Motor Company has chosen to strategically advertise within the pages of this magazine on numerous occasions and with various ads that were meant to lure new customers into buying Ford vehicles. It is interesting to notice that the styles of these advertisements are schemed with just

In car enthusiast magazine Motor Trend, car insurance company GEICO featured a full-page ad. The ad juxtaposes two sets of chicken wings: the left set contains multiple pieces of chicken, while the right contains only one. Under the wings, the texts clarify the visual. The number of wings in each pile represents the positive characteristics of car insurance companies, and GEICO is on the left. In other words, the chicken wings illustrate how GEICO offers more benefits than competing car insurance companies. Overall, the advertisement successfully attracts attention and offers a convincing argument for switching to GEICO through an enticing visual and a strong appeal to logic.

Positive aspects. The Chevrolet Company took a big step forward in its advertising campaign last spring. The company decided to have a new promotional form which was to run an ad contest that people can post their video clips about the Chevy Tahoe in its website. The benefit for this approach is to involve people who are really interested in the company’s products in conversation (Rose, 2006). By doing the customer-generated advertising, Chevrolet enhances the relationship with its customers and establishes the customer loyalty. People can share their thoughts and participate in the communication which means they have the power to influence the brand and the

Every woman wants diamonds because they are beautiful, rare, and are a symbol of success. There is something about diamonds that make every woman want one. Diamonds make a woman feel bold, sophisticated, and powerful. Something magazine recently published a diamond ad for A Diamond Is Forever.Com. A Diamond Is Forever . Com is a website that does not sell diamonds, but displays all the new styles of diamonds and how to purchase or create the perfect diamond for a customer. In this ad they are advertising a new style of diamond ring called the right hand ring. The advertisement is of a young, beautiful woman staring directly at you with a seductive look. On her right had she is wearing a

up about two thirds of the A4 sized advert. The picture is of a woman

Subaru Canada is selling a new type of car advertisement which shows deviance to societal norms by changing the image of what people think is sexy. Sex sells is a long standing phrase that can be used to define the advertising industry and before this commercial was released many manufacturers marketed “sexy” car advertisements using Sports Illustrated swimsuit models or models of a similar stature. Subaru in lieu of the sexy bikini models has chosen to express their individuality by chosen a cultural representation to poke fun at traditional advertising.