Chevrolet Case Study

Beginning in 2007, Chevrolet rolled out a new audio system, wheel packages, and a new steering wheel. Additional trim shuffling took place in 2008. The SS coupe and SS sedan were renamed the Sport coupe and the Sport sedan, respectively. Previous optional equipment, including an MP3 player, XM radio, and side impact airbags were now standard. A new stability control system was introduced.

For the last 100 years, Chevrolet has prided itself and strived to maintain the core values of the company and vision of Louis Chevrolet through “performance, durability and value.” (Chevrolet, 2015) Chevrolet, Chevy, has branded itself as a key component of American history and cultures, just as American as apple pie and baseball. (GM Buys Chevrolet, 2015) Chevy remains patriotic and All-American through taglines like, “America’s Best Seller” and “Chevy Runs Deep”, a tagline referring to the American Revolution. (Ferrell & Hartline, 2014, p.412) American sporting events are also locations of product branding and marketing for the automotive company.

This company was created to challenge the Ford Motor company in the twentieth century. General Motors created automatic transmissions, practical air conditioning, and the very first version self start. These creations gave General Motors the edge over Ford and other car companies at the time. “In the early years, GM's marketers added style and color to cars, putting Henry Ford and his industry-leading Model T's on the defensive” (Woodyard 03).With knowledge and advancement General Motors performed well and gained from it. But in recent years General Motors started to cut corners and build things of a cheaper quality making mistakes. These mistakes and corner cutting created problems for General Motors. It eventually lead to General Motors filing for bankruptcy on June 1st in 2009. General Motors was eventually saved from their bankruptcy but the damage was done. The General Motors plant in Moraine Ohio was shut down causing a lot of people to lose their jobs. The mistakes General Motor made did not just hurt themselves but the people who relied on those jobs. There are people who are now homeless and are struggling. The knowledge General Motors had helped them reach their success but the creators lost sight of their morals. They took the easy route and failed hurting plenty of people destroying hundreds of families and people's

The goal of this consulting report is to analyze the strategy for General Motors. To start, a five forces analysis of the automobile industry was conducted. The five forces include the following factors: competition among rivals, threat of new entrants, supplier power, buyer power, threat of substitutes, and role of complements. Understanding the influence of each of these factors provides insight into the attractiveness of the automobile industry. Such an understanding is necessary for an effective critique of General Motors’ strategy for the future.

         Low repair cost
         Chevrolet:
         The third major player
         $60 million ad promotional budget
         Emphasized quality and style
         Consumer perception to this car is an average car. 
         Low repair cost, head/leg is roomy, fairly fuel economy
         GEO:
         Consumers’ perception are low
         3 models: Geo Tracker, GMC Jimmy, and GMC Yukon.
         Honda
         3 models:  Honda Passport, Isuzu Rodeo, and Isuzu Trooper
         Consumers’ perception in terms of quality, safety, performance, off-road capability, aesthetics, comfort, economics, and status were rated average among all SUV brands.
         Good complaint rating and warranty coverage.
         Kia, Suzuki Sidekick
         Only one brand
         Consumers’ perception ratings were the lowest in almost all criteria. 
         Mitsubishi, Olds Brvada
         Only one brand
         The rating was low
         Good seating capacity but limited cargo space,
         Nissan
         Only one brand
         Consumers’ perception was good.
         Good complaint rating, small cargo space, roomy head/leg room, and low towing rating.
         Toyota
         Offer two brands:  4Runner and Land Cruiser
         Consumers’ perceptions were high in terms of quality, safety, off-road capability, and comfort.  However, the rating of economics was low.
         Land Cruiser was very

Before the Great Recession of 2009, GM owned a bevy of brands including Chevrolet, GMC, Oldsmobile, Buick, Pontiac, Cadillac, Hummer, and Saturn, including other international brands in Alpheon, Daewoo, Saab, Vauxhall, Opel, Wuling, and Holden. After the recession, bankruptcy, and federal restructuring, the GM United States offerings were left with Chevrolet, GMC, Buick, and Cadillac. GM still has the international automobile companies of Alpheon, Vauxhall, Opel, and Holden, with Daewoo now being a parts subsidiary. But the writing was on the wall as the automotive giant was losing touch with what the American public wanted. Instead of building vehicles the public wanted, GM built vehicles that they wanted to build and thought the public would buy their brand regardless (Boe, Ketler, O 'Keefe, Rubenstein, & Siverio, 2009). But as time marched on, GM became more in debt and grew to be

General Motors (?GM? or ?the company?) has a rich history longer than a century starting with its corporate organization in 1908. Following its organization, GM acquired its first brand, Old Motor Works, which was followed in 1909 by the purchase of Cadillac for $5.5 million. Two years later, GM organized both General Motors Truck to handle sales of GM?s Rapid and Reliance products and General Motors Export Company to handle export sales out of the US. In 1918, GM purchased Chevrolet Motors. In 1926, GM entered Australia, New Zealand, Japan, Egypt, Uruguay and Argentina through the General Motors Export Company. General Motors Truck became the modern GMC in 1943 when GM acquired the assets of Yellow Truck & Coach. In 1945, GM finally established all of its historical core brands (Buick, Chevrolet, Cadillac, GMC, Oldsmobile, and Pontiac) when the Buick-Oldsmobile-Pontiac Assembly Division, which would be renamed the General Motors Assembly Division in 1965, was formed.

Opportunities: growth in the car industry especially SUV, fast growth in technology, growth in population, and many segmentation variables for consumer markets are opportunities for GM to continue producing Hummers. Good reputation for Hummers and its fast positioning gives the opportunity to GM to produce more and more vehicles and make contracts with dealership.

General Motors, the “mother company” has faced many troubles in the past, and surfaced. A research by the National Research Council in the United States has revealed in 1992 that there had many impacts and future impacts in the automotive industry, indeed; it would affect the jobs and the internal economy. However, General Motors understood the threat potential that this and established strategic plans to revert the trend. Furthermore, whether General Motor Company was able to change the trend, and it saw the internal and external factors, prepared a strategic plan, Holden being the first brand in Australia, with at least just the 10 % of the population compared with the USA, the way to get a plan looks easier. In addition, it is easier to see a trend in countries with low population and good policymakers. In 2008 General Motors faced again the limit to bankruptcy. A fierce plan to develop and a new business association with FIAT made that GM avoid the dissolution. Even do all Europe have had a similar crisis( Boudette & Choudhury,

Chevy and Ford may have some things that look alike but they are actually very different. This essay will talk about strength, speed, and how long the vehicle will last. It will talk about Duramaxes, Powerstrokes, Mustangs, Corvettes, and Camaros.

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

General Motors was once a back bone of American economy. It was one of those organizations who were the driving force of American automotive industry single handedly. But like any other enterprise, it has its strengths and weaknesses. Global presence with an impeccable distribution system which ensures a highest reach out couple with strong research and development gives it a competitive edge over its rivals however it has also borne its share of trouble mainly caused by recession. But now that market is picking up again, GM is also showing steady growth.

Creation, acceleration and emotion are the key components for any automobile industry to deliver its goods to the expected standards. General Motors, popularly known as GM has been a pioneer in the global autoindustry for more than 100 years. Developing from horseless carriages to the latest sports cars, innovations have always excelled at putting the world on wheels. In fact, there are a lot of exciting things to share about the company. GM’s corporation started in 1892 by R.E. Olds, with a solid financial foundation, which enabled him to produce great vehicles for customers and build a bright future for employees, partners and shareholders. GM slowly initiated its staff of experts in the factories which are located in different parts of the globe and acquired the brands like Chevrolet, Pointiac, GMC, Buick, Cadillac(General Motors Corporation, 2015). Leading the way is their tailored leadership team who set high standards for the company so that they can produce the best cars and trucks. This means that GM is committed to deliver vehicles with compelling designs, flawless quality and reliability, leading safety, fuel economy and commercial features. All are intended to create that special bond that can only happen between a driver and a vehicle. General Motors is a customer driven company and aims at earning customers

Over time, it’s how we will build GM into the world’s most valued automotive company.”

Q: 1 Why are Ford and GM entering the Russian car market now? Why did they not invest earlier, and why do they do not postpone investment until the market is bigger?