Q. 1: Briefly summarize Chevron and Fed Ex’s approach to building their brands world-wide?
Answer: Chevron one of the world's largest integrated energy companies. Corporation covers all parts of the oil business from exploration and production to refining , transportation and marketing of petroleum products. In the production program of the corporation motor oils, gear oils and liquids, the widest range of industrial and specialty oils and greases for all industries . The supply of lubricants made worldwide through a network of authorized distributors. Production and commercial divisions of the company are represented in more than 120 countries worldwide. They employ more than 50,000 highly skilled employees.
FedEx is a service business which provide postal service using trucks and airplane inclusive. Company operates in 220 countries. It started its service in China and India, two emerging markets, in 1990s.
Q. 2: List three insights you gained from the program as it relates to marketing to developing countries.
Answer: Three insights from the program as it relates to marketing to developing countries are, clean, safe, and reliable products, balancing portfolio, community engagement, balancing imports and exports, and sponsorship portfolio. Sometime developing or emerging market have product which can be imported to developed countries. Example is Hispanic market which is the largest market for the US outside the country.
Q. 3: While separate companies, both Fed Ex and
Intro: Chevron and Exxon are two major gasoline providers for North America. While typical citizens see their existence as gas station companies, they have other aspects to their company. Chevron also produce and transport crude oil and natural gas, refine, market and distribute transportation fuels and lubricants, manufacture and sell petrochemical products, and generate power and produce geothermal energy. (http://www.chevron.com/about/leadership/). Exxon is also another well-known company. Exxon produces and sells fuel and produces petrochemical products. Chevron and Exxon have both been on the fortune 500 list for over five years. Human resource policies, merging of companies, and ____ have all contributed to the success of these companies.
Chevron is one of the world's six "super major" oil companies; as of 2015, it ranked third in the Fortune Global 500 list of the world's largest companies. (Rankingthebrands.com, 2015)
1. To what extent is a global approach to international marketing appropriate to firms in the Asia-Pacific?
These are their daily volumes for those services. FedEx has many service areas. They service over 220 countries, territories and every single address in the U.S. FedEx tends to make more than 6 million package tracking requests daily. This is an outstanding number for a company dealing with packaging and locator with tracking numbers. Their express facility has 1,057 stations, and 10 air hubs. While their ground services has 32 hubs and over 500 pickup/delivery terminals. Freight has approximately 355 service centers and nearly 2,000 office locations. Despite all their services FedEx has a mission. Their mission is to produce outstanding financial returns for their shareowners. However, all customer requirements will be met while providing high value logistics, transportation and related business through operating companies. According to FedEx website, “FedEx will strive to develop mutually rewarding relationships with its employees, partners and suppliers” (About FedEx). Safety is their number one concerns and first considerations in all operations. However, all their corporate activities will be conducted according to the highest ethical and professional standards. FedEx values their people, service, innovation, integrity, responsibility, and most of all loyalty. This company strategy consists of three levels; compete collectively, operate independently, and manage collectively. These strategies will help the company accomplish their goals. Standing, as
The main station is located in Memphis, Tennessee in the United States. The company started off by delivering couriers to some American cities, which was the first time for parcel delivery to take place at that time. As stated before, the industry’s goal is to fulfill the needs of customers, developing relations with different companies, and ensure a high investment for its shareholders. This is made possible through their six shared principles: people, service, innovation, integrity, responsibility and loyalty (FedEx). In order to satisfy its clients, FedEx has3 branches which provide customers with different services regulated on different demands; this include FedEx Corporation, FedEx Express, FedEx Kinko’s, FedEx Ground, FedEx Freight, and FedEx Services. It delivers more than 10.5 million shipments daily, covering more than 220 countries. Monthly, it has over 50 million visitors. In order to… it has 1250 express stations, 33 ground hubs, 370 freight service centers, and more than 1800 offices. The company also possessed 656 aircrafts and more than 100,000 motorized vehicles for express, ground, freight and expedited delivery service (FedEx). Through these aspects and values, Smith achieves to develop a company with a productive way in controlling time, space, and
So, keeping those in mind the company can adopt a localization strategy in international markets; in every market that they have entered they may produce products just like they did to Asian people. Furthermore, lower prices can show products less qualified in international markets, especially in Europe and America, for those markets the company can came up with an alternative product line that is more niche.
Chevron Corporation is an American multinational energy corporation. Headquartered in California, and active in more than 180 countries, it is engaged in every aspect of the oil, gas, and geothermal energy industries, including exploration and production; refining, marketing and transport; chemicals manufacturing and sales; and power generation. Chevron is one of the world 's six "supermajor" oil companies.
FedEx Corporation, situated in US, is one of the leading supply chain management solution providers in the world. With annual revenues as high as USD33 billion, the company offers incorporated business
Fedex has Hub & Spoke sorting and distribution system with 520 facilities & 32 hubs all over the world and it is continuously adding more hubs every year to make its delivery system more extensive. It also has 5000 drop boxes at US post office which enhances the reach of
FedEx was established on June 18, 1971, founded by Fredrick W. Smith, in Little Rock, AR. FedEx is a well known American corporation that brings courier global delivery service to its customers. Having such a wide range of portfolios, FedEx has been able to incorporate many different delivery systems for maximum customer satisfactory, with the help of e-commerce, and global delivery service it is no surprise that FedEx has consecutively been ranked amongst the most admired and trusted employers.
The FedEx mission is to provide superior financial returns by providing high value-added supply chain, transportation, and business and related information services through focused operating companies competing collectively and managed collaboratively under the respected FedEx brand. The mission is carried out by a network of entities within FedEx, collaborating together for the good of the brand.
ExxonMobil has several large competitors in this sector, such as Chevron Corp., Royal Dutch Shell, and BP. Chevron is the second largest oil company in the United States, and is often compared side by side with Exxon when performance is being analyzed. Royal Dutch Shell is an enormous oil and gas producer, owning the largest retail fuel network in the world. British Petroleum is headquartered in London, and is also one of the largest oil producers in the world, having a large presence in the United States (“Edwards”). All of these companies compete in the exploration, production, and transportation of oil and its products around the world.
ExxonMobil is the largest publicly traded oil and gas producing company. ExxonMobil does business in 200 countries world-wide (1). Some countries are designated for exploring gas and petroleum, and some are designated for manufacturing chemicals, lubricants, and market fuels (1). ExxonMobil's world-class petroleum portfolio gives access to proven reserves of 21.9 billion oil-equivalent barrels of oil and gas, which is the highest in the industry (1). The company's discovered resources consist of 72 billion oil equivalent barrels of oil and gas. On average, each day, they produce 2.5 million barrels of oil and 10.5 billion cubic feet of gas (4). Their asset base, includes more than 60,000 production wells in 1,800 fields in 25 countries.
Chevron Corporation is one of the biggest energy Company in the world, which is belonged in every side of the natural gas and oil industry with exploration and production, chemicals manufacturing and sales, mining operation, geothermal, power generation, and transportation.
FedEx is an American global courier delivery services company. The company has expanded from its original focus on ground and air-based services to include home delivery options and a retail division. They have 5 choices when shipping around the world. In case of above 68kg packages, customers can choose 2 choices,