Chevy And Ford: Two Major Car Brands

Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan.

Vehicles have been evolving for years now. Seeing two different type of cars going against to see who is better, Is amazing. Comparing their Quality,Style,Gas,History and their parts in these amazing bodys of two great cars designer.To judge these cars are cause it depends on the person taste.Also in these cars we going to see who is the best manufacturer is just impracticable they are both well known in there own way.

There are many differences between different car manufacturers. However, Chevrolet and Ford are among the top but the rivalry of these two companies will continue to challenge each other to a new and better product. Chevrolet and Ford are two very different companies that always try to compete in making the best automobile. My opinion is that Ford has a good looking truck, but Chevrolet has a better overall powertrain. So Chevrolet is my own personal choice if I were buying a new truck.

Ford motor company offers a wealth of variety to the automotive consumer. As they start their second century of business, they are now in a position to appeal to the widest range of potential customers. Each of their automotive brands has a unique personality

Have you ever wondered how the pickup industry got started and what the first kind of trucks were like? There has been many different generations of pickups. Chevy has made a big impact on the truck industry and what they are now, in this day and age . But, the most important ones were the old generations of pickups.

commonly talked about is chevy, ford, and dodge as these cars were the big names back in the

Over the past sixty years, the American car scene has been dominated by two completely different vehicles and the entire communities that believe in them. Both designed, founded, and rooted in Detroit, Michigan, the Ford Mustang and the Corvette have continued to fuel the chase for the label of America’s true muscle car. The question over the years has been, why and how do consumers choose which to own, and which one is our “bald eagle”? Investigating deeper into the roots of each American superpower, it all began with introduction of something that would change the automotive industry forever. “Corvette: Dream Car Come True”, is an article that highlights the beginning of the car movement in the United States: the birth of Chevrolet’s Corvette. “Born in 1953 at the General Motors plant in Flint, Michigan, the Corvette grew up on the raceway and has ruled the road ever since” (Seiden 14). The article also goes on to mention that “the Corvette is not for racers only. True car lovers own Corvette cars for everyday driving… and the highest performance standards have been built into every model” (Seiden 14). Early dominance of Corvettes on and off the racetrack, led other competitors such as Ford Motor Company wonder why and how the Corvette could be out-driven and out-sold. Directly opposing the release of the Corvette and its multipurpose ingenuity “Lee Iacocca, then general manager of Ford Motor Company, challenged his design team to create a car that could be driven ‘to

Next, came the Chevrolet Camaro. When the team of specialists and engineers at GM got there head together, they formed one of the best sports cars to date: The Chevrolet Camaro. When the Chevrolet Camaro was first introduced back in 1967, it was not thought very much of. The Ford Mustang had been out on the market now for quite some time and had made a very good impression on its buyers and the spectators. After General Motors pushed the sales campaign and got the first few buyers to commit they were hooked from day one. The word of mouth quickly spread of the sheer enjoyment of the Camaro vs. the Mustang. The Chevrolet Camaro provided a cheaper and better all around alternative to the Mustang. The Camaro came with loads more options and not to mention the stand features alone out did the Mustang's. The biggest reason for sales increase was the power delivered by the Camaro. The Camaro was able to astonish the buyers with loads of power, given the time period, for a cheaper price of the Mustang. Chevrolet too competes with Ford in the bigger and better race to a super sports car. Once such creation is a 600 HP Big Block Camaro. The Camaro was developed as more of a show car to show people what can be accomplished with aftermarket products as well as the time and effort to put into a car. The horsepower that the Camaro develops is unbelievable. "Horsepower builds with straight-line progressivity from 2,000 RPM (187-HP) to 6,000 RPM (600 angry ponies)" (Karr 48 -

Ford has a very strong brand name and offers wide range of cars like automobiles, commercial vehicles, luxury vehicles etc. they also target different set of customers.

"Trust our company, love our brands and delight in our services." This is the theme of Ford's global brand strategy. Ford's approach to brand marketing is that of six distinctive vehicle brands and four distinctive service brands. Among these vehicle brands are Mercury, Lincoln, Ford, Jaguar, Aston Martin, Mazda, and soon Volvo. With several different brands under the name Ford a number of products with an overwhelming set of characteristics has been developed. These strong brand names, along with unique models within each brand assist Ford to build long-term, sustainable links to customers throughout the world. (For a listing of Ford models, see appendix.) People automatically associate certain nameplates to Ford, such as the Mustang, Thunderbird, and the ever popular Taurus. The brand characteristic of a Ford truck is "Built Ford Tough," while the characteristics of a sport utility vehicle is ,"go anywhere, do anything, practical adventure." The Jaguar XJR is another example of a unique brand of Ford. There are no others like it on the market today. The XJR is targeted at those customers who are looking for that extravagant "muscle" car. All of these sub-brands share the same global promise of the Ford Motor Company.

· The Chevrolet (also owned by General Motors) is a product which will bring a lot of opportunities in terms of sales in the future which can help the profitability of Holden/General Motors

The Ford Motor Company and General Motors have greatly influenced and shaped the global automobiles industry over the 20th Century. While there are other big car-makers both in the United States and elsewhere in the globe, the two companies have been the commonest and significant players across the entire sector. This research focuses on an argument of how competition between both companies has benefited them.

Ford Motor Company is considered a global automotive industry leader. Ford was able to reinvent themselves to be able to stay ahead of the economic downturns. Ford has continually improved their overall profit and recently started paying

A man that went by the name of Henry Ford, once said, “I invented nothing new. I simply assembled the discoveries of other men behind whom were centuries of work…” The Ford Motor Company is an American continental automobile maker founded by Henry Ford on June 16, 1903. During the 1920s, this firm marketed automobiles that were reliable, low-cost, easy-to-operate and easier-to-fix device for the masses (Rise of the Automobile). In addition, the Ford Motor Company led the world into the expansion and refinement of the assembly line; revolutionizing our society to greater heights through its mobile products. Meanwhile, the company’s contributions benefited society through the means of the renovation of the suburbs and the invention of new services. Like no other during the 1920s, the Ford Motor Company supplied to the boom of innovations; marking its footprint to a superior society.

Q: 1 Why are Ford and GM entering the Russian car market now? Why did they not invest earlier, and why do they do not postpone investment until the market is bigger?