Chevy Silverado Super Bowl Commercial Analysis

This commercial presents a simple story, unlike a more common vehicle commercial that typically endorses the product by delivering facts and information. Chevrolet, nor anything about their vehicle, is verbally mentioned at all in this commercial. The idea of this commercial is obviously to advertise Chevrolet’s product, an Equinox in this case. However, the purpose is deeper than just to show off and market their vehicle. The clear purpose is to touch hearts through its warm story of a golden retriever named Maddie who has

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The fact that every American watching the commercial relies on farmers gives the audience a logical way to relate to the importance of farmers. Just like our country relies on farmers for food, clothing, and other products, the common farmer relies on Dodge Ram trucks to help them carry out their day to day tasks. The most important task of a farmer being to provide for the people in their families and well beyond. In order to captivate the audience and show this, the commercial provides pictures of farmers using a Dodge truck to help them carry out their daily farm work. In addition to pictures, Dodge shows the reliability and utility of Dodge Ram trucks through describing their strong, yet gentle quality. This

The facial expression of the woman as she is being hit, the force of the fist as it collides with her chin, the painted blue and red cars, all these give to the overall message of the ad and gave it that powerful message. This ad really catches the attention of the audience because not only did it raise awareness of safe driving, but also really invites the viewer to think and just maybe acknowledge texting while driving and drinking and driving is a serious danger.

The advertisement’s stylistic choice is effective due to how they tell a story and use supportive rhetorical techniques. First, Volkswagen does this by pulling people in with the rhetorical technique of pathos. By creating a scenario within the advertisement which consumers can relate to, the viewer tends to feel a sense of familiarity and emotional attachment. The scene in the commercial that acts as the strong emotional trigger is the final scene where the young boy uses the force on the car. Whether it’s a parent watching the commercial or someone thinking back to their own childhood, there’s a way they can relate to it. For parent’s watching the commercial, they might imagine a

Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during the Super Bowl. The one-minute commercial shows the iconic Budweiser Clydesdales moving to New York City (Taylor, 2016). They then show a sign of respect to the victims by bowing before the lower Manhattan skyline. Choosing to use a commercial

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

The exhibits of the cabin and the wilderness indicates the desire of the settlers building homes out of pure wilderness, using their imagination beyond the stars to achieve and continue to strive and progress. The fresh crisp air invading the Americans to feel free to do the impossible, to dream and believe that the sky is the limit. The Chevy Silverado ad is a representation of what the American spirit is all about and how it has been a huge part in our history. Also, the captivating scenario of the open, empty land background manifests a different timeframe with no technology. The display of the red pickup truck in front persuades the audience to swallow and give into the Silverado, indulging them to believe in the capacity of doing more such as traveling, being able to relocate and explore. It also embarks it by having smarter components which makes it easy to navigate the land, and is strong to hold the impossible. The security blanket that twisted over the audience is into making them feel secured because somehow the trucks components can be related to the logic, and sympathy of a mankind. The components that were assembled into the ad were not vividly specific, but they were definitely tied into American values, which is a representation of the American spirit. The Chevrolet Silverado embodies the mindset of exploring new frontiers with great optimist and

There are many top ten lists of SuperBowl commercials available on the Internet. This one has been defined by the cumulative number of views on YouTube as of this writing, correlated to the number of mentions in Google search results. That approach has ensured an unbiased list of the top ten SuperBowl Commercials of 2012. Based on this approach here is the list:

"Chevy runs deep" is appeling to a sympatheic audience who views the value of an old chevy pick up as sentimental.The cost to fix the pick up is more than the entire truck, but the owner clearly wants to keep the nostalgia of the old pick up. If i had to label the commercial I would choose pathos. I feel it portrays more feeling than actual fact, and the only knowledgeable authority is the mechanic. The mechanic offers his opinion as to what condition the truck is in, and what the owner should do. To make an arguement for or against the value of the truck by owner is weak. The commercial is too short to form a real opinion. No

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Nissan adequately attempts to show a Nissan truck doing the impossible, pulling an absurdly heavy Navy battleship. Partnering with The Heisman shows the reliability of Nissan’s Titan. All of these things considering, Nissan does an impressive job in implementing the norm in which has become that most everyone desires strength. This ad positively draws the reader in by using the image of strength Roger Staubach, Nissan’s truck, and The Heisman all embody, ultimately creating that sense of strength the ad for Nissan’s new V8 Titan was looking for, though it offers so much

Now before it was mentioned that a strength the commercial had was the fact that it was aired during the 2011 Super Bowl but at the same time tat was also a weakness. Now the commercials during the Super Bowl get a lot of popularity but they do not get much screen time for 2 major reasons. The first being it costs millions of dollars to get a commercial to air during the Super Bowl and second, many other companies want to get a commercial to air also so the time has to be split evenly. Little screen time means sacrificing vital information for the commercial. In other words, the commercial was good at making itself memorable and fun to watch but it did not display many features or specifications about the car that are important when someone is in the market to buy a car. The only feature Volkswagen showed was the fact that you could click a button on your keychain to turn the car on. That feature is not important when it comes to the safety of the vehicle or how many miles to the gallon the car has. If people did not care about the specifications then there would be no competition in the car industry other than to make a car as fancy looking as possible. Another weakness the commercial displayed was not giving a good price point for the car. The commercial said “prices starting at $20,000,” which to begin is a bit high to begin at for a 4 door sedan. Also, what would make the price higher? This brings viewers back to the specifics of the car that the commercial doesn't tell

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical