Chic B’tique Case Study
(1) Summary: A major nationwide hotel company has added a new brand to their portfolio called Chic B’tique. Their hotels are high-rise with locations in major urban areas. The Chic B’tique’s have many elements relating to sight, smell, touch, and sound, that combine to create a sensory atmosphere. The guest is captured by the different elements that have been brought together to create this atmosphere in the Chic B’tique. The guest walks into her room and is greeted by her favorite flowers and chocolate, with a rich and luxurious atmosphere. The hotel features: 688 guest rooms and 19 suites, 18 floors, 1 fine-dining restaurant, 1 casual-dining outlet, 1 lounge, meeting space, business centers, health club, helipad,…show more content… During the time period of April 1 to May 31, the period that is being analyzed, guest room prices range from $225 to $450 (Sunday through Thursday) for a king or double queen room. Suites start at $1250, and weekend rates range from $185 to $295 with suites starting at $650.
In the surrounding area of Metropolis, there are two peak periods in late spring and mid-fall. Conferences, conventions, and corporate meetings are attracted to this area because it has a clean and safe downtown area and easy access to the local airport. This local airport is served by national carriers that have moderate fares to most major cities. This makes Sunday and Monday nights in Metropolis busy with arrivals, with the hotel almost being sold out on Tuesdays and Wednesdays. Thursday runs about 70 percent full, while Friday and Saturday nights are nearly empty (Tranter, 2009).
(2) Similar Products In the Hospitality Field: There are similar products in the hospitality industry that compare and contrast to those offered at Chic B’Tique. For example, Omni Hotels have taken a lead in sensory enhancement within their hotels, which is similar to what Chic B’Tique provides. Omni Hotels has a “Sensory Advisory Board” of specialists that concentrate on amenities that are offered to guests. According to Come to Your Senses: Omni leads the way in targeting all the senses to attract guests, “Omni has assembled leading experts as