Chick-Fil-A Ad Analysis

Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst

The Peta Ad is ineffective because it is trying to convince the reader to turn vegan but he's not giving a valid reason why since he is using child abuse as an example and he doesnt know the real meaning of it. For example in the Peta Ad it states, " Parents who allow children to eat meat are guilty of child abuse." This shows that they don't know the real meaning of child abuse because when you are being abused you are not happy but the children are happy eating meat. Child abuse is when they are harrassing the children and doing things against their own will but in this case they are eating what they like. Giving children meat is not child abuse because you are giving them what they are asking for, it would be child abuse if you do not feed

In a typical magazine, skinny women are the standard, but 67% of U.S. women are sizes 14-34. Lane Bryant’s most recent ad is putting down its foot to help redefine the standard for all women, while proving that #PlusIsEqual. As a viewer of the general population, I see that plus is the norm in our society, although it’s not portrayed that way in the media. This ad does not body shame skinny or average size women, but rather focuses on equal representation for the 67%. These women, as proven through facts and research done by the Plus Is Equal campaign, are not the minority and they are starting their equal portrayal with this ad.

For years today’s young adults have been countlessly bombarded with ads trying to achieve the same thing, to sell their product. On average, America’s teens view 3,000 ads a day, and in 2007, they spent $100 billion, and influenced their parents to spend an additional $50 billion. With that much money at stake, it’s easy to understand why teens are such a prime target for marketers ( ). In the same fashion, colleges relentlessly target individuals who are thinking about attending college. For instance an ad for St. George’s University pictured small child being examined by a student with the caption, “In the face of global change, medicine needs a new language”. The specific purpose of this ad is to get students interested in a medical major

Wind ripples the water, as fish leap into the sky in the hopes that a fly will be their next meal. Eager fishermen wait upon the banks, casting their imitation fly across the surface of the water. After a long strenuous day of bad luck, the final cast is thrown. The fly dances above the water, enticing a large fish to abandon its safety and spring forth catching the bait. Realizing that it is caught, the fish flees for its life, yet it is too late. The pole comes to life as the successful fishermen reels in his struggling prize. With one fluid motion, he unhooks the fish and drops its still body into the cooler. Most anglers have a cherished memory of a successful catch, and the advertisement draws upon their memory and takes them back to their successful catch. Yeti’s advertisement posted in the November 2017 issue of Outdoor Life, achieves this through creating a personal connection, using successful typography, and a strong color scheme.

This Verizon ad was also found in the Wired magazine. This makes sense because, as was mentioned previously, Wired magazine draws a crowd who shows interest in technology.

By the TKTS stand in Times Square where thousands of people buy tickets for Broadway shows are dozens of billboards with ads for plays and musicals. One of the most prominent ads is the one for the musical Chicago. The ad is eye catching and seductive with bold contrasting colors, a sultry gaze, and revealing lace clothes on the actress.

The book Animal Farm and the ad “The Rock x Siri Dominate the Day” have similarities while also having differences in their persuasive techniques. Animal Farm is analogous to the time of the Russian Revolution and Stalin’s reign. The purpose of the ad is to persuade people into buying a new iPhone in order to use the Siri voice assistant. Animal Farm better uses the card stacking persuasive technique than the ad, however, the ad better portrays the testimonial technique.

ground and throws it off a bridge in into a dump truck, showing that mini vans are trash and not manly enough for these men. Not only does this show the masculine act of lifting and throwing a car but it also destroys all things that could be considered unmanly. The camera then pans down to show a man chained to the dump truck while a beautiful women waves a whopper in front of his face. The man then begins to pull the entire dump truck to get to not only the burger but also to this women. This act takes tons of strength which makes it a masculine feat and in result a man that strong wanting a burger like that shows who these burgers are really meant for. The only women in this commercial that is not being left on a date is shown decoratively holding a whopper for another man. This lady is shown as nothing but a prop here to service that man and it shows how burger king objectifies women.

Budweiser is an American beer made but the Czech republic´s company Anheuser-Busch InBev. Budweiser is nowadays on of the most selling beer in the US. Well ones in a year Budweiser create a commercial for the American super bowl. The ads are often very tidiest, therefore I decide to analyze the one from 2014.

The advertisement I chose, ‘Embrace Life’, is an advertisement to enhance the importance of wearing a seatbelt in the car, but in a positive way. The commercial features 4 main elements— Audio, Visual, Spatial, and Gestural. At the start of the advert, the music was calm. It builds up in intensity as the “accident” was about to happen, and slowly calms down after the “accident”.

In this television commercial by Apple, the Cookie monster tests his patience by leaving chocolate chips cookies to bake for 14 minutes. He uses the ‘Hey Siri’ feature on his Iphone 6s to time it. He has a tough time waiting and finding something to do over those 14 minutes (he plays puppets using his oven mitts, he reads a book, and he eats his spoon) so eventually he asks Siri how much time is left. Siri reveals to him that only 51 seconds have passed and he grunts in frustration. I believe that out of the five advertising appeals, humour best applies to this advertisement. This is true because the Cookie monster’s impatience and difficulty to wait for the cookies to be baked makes consumer’s laugh. In those 14 minutes he tries many ways

If in 2014, Kroger, Costco and Walmart have done a great work pressured Whole Foods Market out of their number one seat in organic food, then in 2015 and 2016 may be the years in which Whole Foods trying to fight and gain back its position.

Despite its beginning and transformations, TIME magazine has earned a following from all walks of life, both for their website and print magazines. It was a magazine which started out with a conservative, older reader base. Eventually the news stories became exceedingly objective though, and anyone attempting the find true news stories these days has probably heard of TIME magazine. In the December 14, 2015 issue of TIME magazine, an up-and-coming website, Texture.com, has published an eye-catching ad filled with commotion, fire, explosions and vibrant colors. The ad would hardly be thought provoking though, without the sense of impending doom which surrounds the figures in the ad’s isolated atmosphere. While one firefighter tries to get the attention of another, the man beside the truck- presumably the truck driver- tries to warn both of the hapless firefighters of an inevitable explosion. The fire has already reached the back of the vehicle, and as the flames had engulfed the front end, the fire will trickle downward and backward, reaching and igniting every last explosive in it.

Doritos, after 10 years of organizing their renown contest “Crash the Super Bowl,” decided that 2015 would be the last year they will host this competition. This is why, for this advertising campaign, we decided to create something out of the ordinary -- an idea that will arise curiosity, surprise and laughter in the viewer.