Chick Fil A Case Study

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-fil-A is a restaurant that will have you coming back for seconds with the whole family. Here, customers are acted on with hospitality and are given the best service the workers can provide. Unlike many fast food restaurants around, the workers have to be kind and pleasant when it comes to the consumers.

This Chick-fil-A poster was establishing on July 21. As a commercial on television, this commercial became a great opening for chick-fil-a fast food restaurants. Chick-fil-A commercial was aired on July 2016, as a grand opening for all the Chick-fil-A fast food restaurants. The commercial was created by a man name Stan Richard’s. He started the Chick-fil-a commercial since 1994. As this ad is beginning to progress, it uses logos and ethos during and after the commercial.

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

Reinforcement is the main contributing factor in operant conditioning. There is more than one way to go about establishing reinforcement, if a delay occurs between the response and the reinforcement the response may not become strengthened. It is likely that if the reinforcement occurs immediately after the response that there will be a definite strengthening of the response. Continuous reinforcement is when reinforcement occurs at every instance of the desired response. Intermittent reinforcement occurs when a response is reinforced some of the time. The different schedules of reinforcement influence patterns of response. Intermittent schedules offer greater resistance to extinction than continuous schedules.

There are many factors that I can improve on in the future for the next observations. First of all the organization of the data along with the time measurement are improvements that can be made. Instead of measuring five minutes I would measure every 15 minutes, making it four rounds in one hour. Within that hour we can also use a timer so that we don’t lose track of time. Also the time that we had to measure was on a Monday and Wednesday, for the next observation I would add in a Tuesday or Thursday. Since the observation was done on a campus we didn’t get different age ranges besides the college age. By measuring data at a Chic-Fil-A in the public we would get a wider range of ages, genders, and race. The diversity level was also low so in

There are numerous simple schedules that must be comprehended when performing the behavior of fulfilling an order for a guest as a Chick-fil-A employee. Once the guest has entered the store (discriminative stimulus, SD), the employee taking the order must signal to the guest (operant, R) that they are available and ready to take their order (variable interval, VI-5sec). The SD acts as an indicator that a reinforcer will quickly follow a response (Powel, Honey & Symbaluk, 2013, p. 234). Also, this variation of the chained schedule is on a VI-5sec schedule because on average, it will take the employee five seconds to signal the guest that they are available to take their order (Powel, Honey & Symbaluk, 2013, pp.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

The possibility that there may or may not be a relationship between a specific response and the frequency that the response has been reinforced. This could be conditioning yourself to arrive 5 minutes early everywhere because you believe that everyone else does.

Skinner and his colleagues (Gass & Larry, 2008), learning or a change of behaviour on the part of the learner, is brought about by a process known as 'operant conditioning' which is the result of repeated training. Operant means 'voluntary behaviour' which is the result of learner's own free-will and is not forced by any outsider or thing (Ortega, 2009). The learner will demonstrate the new behaviour first as a response to a system of a reward or punishment, and finally it will become an automatic response.

The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers' original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler". This strategy proved to be so successful that they later required all of their franchises to use the device. After the company faltered in 1959, it was purchased by its Miami, Florida, franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years (eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.