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Chick Fil A Case Summary

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A. Average revenue The average gross revenue for chick-fil-a stores is about 3.18 million A large percent of Chick fil-a is located in malls with a gross sales revenue of between 4.4 Million- 5.35 million B. Characteristics of franchisee Systematic Approach- most franchises investors doesn’t like making new rules. They like to use previously used systematic approaches that are profitable. They like learning from others mistakes for faster success Risk Averse- investors who start franchises like to keep their risk as minimum as possible. They have done extensive research on the area, the franchise, and the risk to reward ratio They are not closed minded- since a franchise is more like a partnership than a sole proprietorship there

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