Chick Fil A Marketing Strategy

Satisfactory Essays
There are various companies which try to reach and set up in the international market. Certain establishments find success while other prove unsuccessful. Some enterprises own the ability to open anywhere, nonetheless there holds circumstances in which need further discussions into their overall strategic plan. Also, lots of challenges and options generated through starting a new business abroad will present itself. The team chose Chick-fil-a as the business franchise to launch in India (Asia). We decided to open the first stores in the four largest cities (Mumbai, Delhi, Kolkata and Bangalore) in India due to its population. The team selected Chick-fil-a because of the success other fast food American franchises (McDonald's and Burger
Get Access