Chick-Fil-A Research

Chick-fil-A is known to be closed on Sundays. That is a policy that they have started with and are continuing to pursue. No matter the back lash they have gotten for it, they have stood behind their beliefs.

Chick-fil-A is a restaurant that will have you coming back for seconds with the whole family. Here, customers are acted on with hospitality and are given the best service the workers can provide. Unlike many fast food restaurants around, the workers have to be kind and pleasant when it comes to the consumers.

Our agency used 2015 Simmons OneView data to learn more about consumer psychographic and demographic patterns for Chick-fil-A and general fast food restaurant consumers.

For this paper I choose a well know fast food restaurant, which is “Chick-fil-A”. Chick-fil-A is a restaurant that they focus on all ages, and any kind of people. On March 25, I personally went to the “Chick- Fil- A” that located beside the Pasadena City College and observe. Chick- Fil- A is a company that tries to focus on every age as possible as they can, even though the price that they had marked is high than the McDonald, Jack in the box, etc... but they are giving costumer the better quality of foods. However when I site down and observe I found out there are few families with kids, old people, students, and businessman, etc…. Moreover, Chick- Fil- A had chosen a great location to locate their restaurant, beside the restaurant, which

Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.

There are many factors that I can improve on in the future for the next observations. First of all the organization of the data along with the time measurement are improvements that can be made. Instead of measuring five minutes I would measure every 15 minutes, making it four rounds in one hour. Within that hour we can also use a timer so that we don’t lose track of time. Also the time that we had to measure was on a Monday and Wednesday, for the next observation I would add in a Tuesday or Thursday. Since the observation was done on a campus we didn’t get different age ranges besides the college age. By measuring data at a Chic-Fil-A in the public we would get a wider range of ages, genders, and race. The diversity level was also low so in

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

How may I serve you? This is the greeting everyone gets when they dine at a Chick-fil-A restaurant. The company's relentless pursuit to build relationships with its customers goes beyond chicken sales. As a leader or manager, scanning your organizations external environment for opportunities and threats will assist in keeping employees motivated and the customers loyal during turbulent times. This paper will evaluate the external environment of Chick-fil-A, determining the extent to which opportunities exceed threats, or threats exceed opportunities.

Chick-fil-A competitive advantage is their religious belief that they implement in their business decisions such as being closed on Sunday’s. Many religions see Sunday as the Sabbath. Sabbath meaning resting day. The Bible states, “The Sabbath is commanded by God to be kept as a holy day of rest, as God rested from creation” (Exodus 20:8 The Old Testament). Even though Chick-fil-A is closed on Sunday’s they make more being opened 6 days a week then their competitor KFC make being open 7 days a week (Peterson, 2015).

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

Mr. George Ritzer explain that Mcdonaldization can be avoided, he gave us good explanation the only time he goes to McDonalds is to use the bathroom he also mentioned that if you have to take your kids there blind fold them something that might not sit too well with the American people . But his theory and concept states that it’s very hard to avoid Mcdonaldization because it has taken over the American society and has become part of our life’s simply what he calls the “Iron Cage” (http://www.learningace.com)

So on the way to work they will buy dinner at a fast food restaurant. Places such as McDonalds's, Burger King, and Taco Bell have begun to appear on every street corner. Fast food restaurants made an appearance in America in the 1960's. They have not been around for very long and already the effects are destroying the health of the people in America. This is because people go to what to tastes good and these foods taste good to the kids. When their parents grew up a trip to grandmas for Sunday dinner was a treat and a variety from the meals at home. Today the treat is going out to a fast food restaurant. These foods are usually inexpensive, prepared for the person, and they taste good. The downside to these places is that their food is greasy and high in fat. Both of these are contributors to high blood pressure and high frequency of heart attacks among the American population.

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health