Chick-Fil-A Research Project

Performance Management is a process for establishing a shared understanding about what is to be achieved and how it is to be achieved. It is an approach to managing people that increases the probability of achieving success. In regards to the definition, Chick-Fil-A has a consistent and calibrated performance management process. They have been focusing on how to develop enough leaders, fast enough to create healthy growth. Leadership is the main part of the company’s success formula. They have a do-it-yourself leadership development culture.

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace

Despite adversity, the company continues to blow the competition out of the water. "Chick-fil-A has gained a loyal fan base for all the ways it has said no: to working all weekend, to expanding too quickly, and to abstaining from the testy religious talk most big businesses avoid" (Harwell, 2014, para 3). The only perceived threat to the organization is almost five years old, the same-sex marriage debacle, and the company is still growing strong. The company has been working diligently to repair public relations by communicating that the owner's personal views are not the brand's, which believes in serving everyone with honor and respect (Davis,

Chick-fil-A is a restaurant that will have you coming back for seconds with the whole family. Here, customers are acted on with hospitality and are given the best service the workers can provide. Unlike many fast food restaurants around, the workers have to be kind and pleasant when it comes to the consumers.

Leadership & Family Enrichment Programs (Programs designed to help strong youth with leadership programs, supporting families, and enriching marriages)

I have learned the hard way that it is better to just bring your own lunch then wait for the lines at Chic-Fil-A or other restaurants to go down. By the time that we get our food we only have a couple of minutes before our next class. There is so much activity to measure in that hour and in that place. The theme from this observation was gender, age and race majority that ordered at Chic-Fil-A. The majority of the students who ordered here make up the 72% population who are white at CMU, therefore it was not a surprise that they were the majority of the clients (College Factual, 2013). But there are about 8% more females on campus, but males ordered more than females (College Factual, 2013). To find out why they chose to eat at Chic-Fil-A would be a different research project.

It is no surprise that obesity is rapidly taking over our beautiful country by the thousands. The possibility of this number dropping is very unlikely. America is known for being the land of the free, and home to the heaviest living population. But with so many people in a rush on a regular basis, fast food plays a huge role in an average lifestyle. One out of four individuals consume fast food on a daily basis. A majority of these fast food joints carry chicken sandwiches. They have been a staple menu item for years. Without a doubt, Chick-Fil-A has the most delicious fried chicken sandwich ever produced.

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

Christi, I agree that Chic-fil-a is a company that you can go to any location and receive same customer service of a polite, smiling face to represent the company. Chic-fil-a mission is provide a positive influence on all who come in contact with them (CFA Properties, Inc., 2016). This positive customer service is what keeps me coming back along with the fact that the team members shows an interested in making sure their customers are satisfied and the warm welcome. Team member ask for your name when placing an order on the inside and your name is called when your order is ready. The team members always greet you with, “how may I serve your” and end with “it was my pleasure to serve you”. I normally go to Chic-fil-A on my lunch and there

1971 More than 3,500 franchised and company-owned restaurants exist in worldwide when Heublein Inc. acquires KFC Corporation.