Boston market embraced $1200 billion sales, Popeye’s Chicken enjoyed $700 billion sales, Chick-Fil-A sold $550 billion and Church’s Chicken got the chance to sell $500 billion. SWOT analysis STRENGTHS * KFC continued to dominate the Chicken Segment, with sales of 4.4 billion in 1999. * Despite gain by Boston Market and Chick-fill A, KFC customer base remained loyal to the KFC brand because of its unique taste.
Kentucky Fried Chicken is one of the most world-renowned fast food restaurants in the world, and remains the world's most popular chicken restaurant chain. Today there are more than 13,000 chains around the world in 90 different countries and territories. The national KFC base is in Louisville, Kentucky. Around 8 million people are served at a KFC every single day. Timeline 1890 ' Colonel Harland Sanders, the founder of the KFC Corporation, was born. 1932 ' Colonel Sanders developed his special blend
the buying and selling of goods and services by people from different countries. Global business means the company doing trade internationally that they wish to extend their sales to others countries and gain more profit. Actually it is not that easy to form a global company, we should follow and understand the rules and agreements that involved during the global trading. Therefore, a company which wish to form a global business usually have to follow the phase model of globalization which are exporting
Zaxby’s in Canada: Company Report Executive Summary Introduction Zaxby’s was founded in 1990 as a franchised chain of fast casual restaurants primarily in the Southeastern United States. Guest loyalty, developing employees, expansion, and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand. Product/Service Zaxby’s is in business to provide a lunch and dinner fast food restaurant with high quality food products, as well as unsurpassed customer service