Chick-Fil-a Case Study

Before they became Chick-fil-A sandwiches, they were just listed as chicken sandwiches on the Dwarf House menu. Soon the chicken sandwich was outselling hamburgers. In 1963 Truett decided to give the sandwiches a name to help market the product. When he consulted a patent attorney he was told that he could use ordinary words as long as he misspelled or altered the meaning from the dictionary usage. Working with the words “chicken” and “filliet”, Truett came up with Chick-fil-A, making the “A” stand for the first or best. He then hired the Richard Heiman Company to create the logo that is still being used

I learned about the Chick-fil-A Franchise Opportunity through my own personal research. I began to research an opportunity with Chick-fil-A when I purchased my home in Elgin and found myself driving to Austin to enjoy Chick-fil-A with my children every Saturday.

Chick-fil-A is known to be closed on Sundays. That is a policy that they have started with and are continuing to pursue. No matter the back lash they have gotten for it, they have stood behind their beliefs.

Which is better, Chick-fil-a or Zaxby’s? This is a popular debate. Some people would argue that Zaxby’s is better because they have better chicken. Other people would argue that Chick-fil-a is better because they have better sauces. They both have their benefits, but which is better over all? In order to find this out we can’t go off of taste because everyone has different taste preferences. We must look at many aspects of both restaurants. Some aspects that can determine whether Chick-fil-a or Zaxby’s is better are drinks, desserts, sauces, prices, efficiency, cleanliness, and the attitudes of the workers.

Chick-fil-A, Inc. has grown into one of the most popular establishments in the United States offering exemplary customer service and delicious meals since it was first established in 1946. With the company 's success, Chick-fil-A has provided many communities with over a million dollars in food, programs, and donations.

Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace

One key responsibility of working as a manager is to recognize the best way to organize and run an organization. A manager who can work with and put into motion the structure and plans of a company is very important to the life of the organization. Chief Executive Officer of Chick-fil-A Dan T. Cathy is an example of such a manager and business owner. Chick-fil-A began its journey in 1960 in Hapeville, Ga. Since then the second

Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.

Chick-fil-A shows its dedication to TQM by implementing quality beyond the food. The environment Chick-fil-A provides is family friendly as shown by Chick-fil-A’s providing crayons and Cheerios for free to its customers. This allows families to feed even the youngest of children and entertain children of all ages. Children can be entertained in the playground area and by coloring at the table so parents can relax and enjoy a meal. This returns to the quality of life that Chick-fil-A wants, not for its employees this time, but for its customers. This all goes to show how “Chick-fil-A exemplified the ‘dare to be different’ principle” (Berry, 2000, p. 131).

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

I have read and understand the plagiarism policy as outline in the syllabus and the section in the Catalog relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which include expulsion from Indian Wesleyan University.

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

Chick-Fil-A is an American, chicken- based fast food restaurant founded by S. Truett Cathy in 1946 Hapeville, GA. It’s considered to be one of the largest restaurant chains in the United States with over 2,000 locations in forty-three states, along with Washington, DC. Chick-Fil-A’s first restaurant ever was opened in Greenbriar Mall in Atlanta. Later in 1986, they had their own place, also in Atlanta, on North Druid Hills Road. Their logo is “Chick-Fil-A” written in bold, red, cursive letters. They incorporate a chicken into the C, which is pretty ironic because they also have a cow campaign. It shows three cows each holding a cardboard around their necks that altogether reads “EAT MOR CHIKIN.” It may be the company’s way of trying to be

The major competitor to be outlined is Chick-Fil-A. Chick-Fil-A provides customer delight and satisfaction which is the company’s competitive advantage. Chick-Fil-A has created innovative dining experiences focused on building meaningful relationships with their consumers. Implementation of new services such as “Moms Valet’ has had positive impacts on the customer experience.

A recent business dilemma is the one facing Chick-fil-A whose Chief Executive Officer was categorical in airing his opposition to gay marriage. Given that a number of their loyal customers were bound to be gay, the issue presented a business moral dilemma. The real story was when the CEO of Chick-fil-A stated that as a Christian with his fundamental and traditional values, he was opposed to gay marriages. The opinion raised a great deal of fracas from the general public. Consumers and many of the players in the business sector viewed this as a form of discrimination of the Chick-Fil-A franchise against the entire gay community (Cline, 2012).