Chick-Fil-a: “Eat Mor Chikin” (Except on Sunday) Essay
725 WordsApr 11, 20133 Pages
S. Truett Cathy founded Chick-fil-A in 1967. Cathy is the founder, chairman, and CEO of Chick-fil-A. The first Chick-fil-A restaurant was opened in Atlanta’s Greenbriar Shopping Center. In 2005, Chick-fil-A had sales of $1.975 billion, which landed them as being the “second-largest quick-service chicken restaurant chain in the United States” (Perreault, Cannon, & McCarthy, 2012, p. 529). Throughout 37 states and Washington, D.C., there are 1,250+ Chick-fil-A restaurants.
Due to Cathy’s religious background, all of the restaurants are closed on Sundays. “The company’s official statement of corporate purpose is “to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come…show more content…
With tons of beef fast food restaurants out there such as McDonald’s, Burger King, Wendy’s and Hardee’s, Chick-fil-A is outnumbered. The majority of fast food places sell hamburgers as their primary food product. Chick-fil-A’s attraction is their chicken sandwich, a “healthier” alternative to the hamburger. Chick-fil-A’s position is as a preferred alternative in the burger-dominated fast food industry.
Going the “second-mile” is Chick-fil-A’s competitive advantage. “The company stays true to core business principles, which are based on biblical principles, by closing all restaurant doors on Sundays” (Battaile, 2013). By closing on Sundays, they are allowing a day of rest for all of their employees. As well as it allows it allows them “an opportunity to worship and/or spend time with their families” (Battaile, 2013).
Other retailers should only close on Sundays if it follows their religious belief/standpoint. Otherwise, they wise well be open Sundays, because restaurants such as McDonald’s are all over the world, and different countries may not practice their religion on Sundays. Chick-fil-A is founded by a Christian man, who choses to have his business closed on Sundays, because he believes in a day of