Chick-Fil-a: “Eat Mor Chikin” (Except on Sunday) Essay

Before they became Chick-fil-A sandwiches, they were just listed as chicken sandwiches on the Dwarf House menu. Soon the chicken sandwich was outselling hamburgers. In 1963 Truett decided to give the sandwiches a name to help market the product. When he consulted a patent attorney he was told that he could use ordinary words as long as he misspelled or altered the meaning from the dictionary usage. Working with the words “chicken” and “filliet”, Truett came up with Chick-fil-A, making the “A” stand for the first or best. He then hired the Richard Heiman Company to create the logo that is still being used

Chick-fil-A was established as a company in 1946, it was first known as Dwarf Grill and later became known as Chick-fil-A in the 1960’s. The company has since then grown into a billion-dollar corporation with over 2,000 restaurant locations in 43 states, the company is still privately held and family owned.

Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace

Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.

Since taking over Chick-fil-A’s social media marketing, Moxie Marketing has led them to over 8 million followers across various social media platforms; beating monstrous companies like Walmart, Coca-Cola and Target. Moxie Marketing is able to compete effectively, by using design and production studios allowing for quick, clean and crisp production of content. This allows for social media posts to be produced and uploaded across various platforms in a short period of time. The ability to upload social media content is a convenience, however it has played out as great opportunity to countering negative publicity. During the 2012 boycott of Chick-fil-A, the company and its supporters were able to use Facebook to further clarify their traditional Christian values. As a result of Chick-fil-A’s quick social media response, they were not only able to stop the financial bleeding from the boycott, but actually posted record sales on the August 1st, 2012, also known as Chick-fil-A day (bloomberg). Dan Kathy, the founders’ son, was able to clarify Chick-fil-A’s beliefs quickly through social media and was able to prevent further damage to the Chick-fil-A brand. Interestingly, Chick-fil-A which remains closed on Sundays with respect for the Sunday Sabbath, posts more revenue per restaurant then its competitors, who are open seven days a

The story of Chick-fil-A began in 1946 when Truett Cathy, along with his brother Ben,

Valerie I agree that it is wise to have faith in God even from a business standpoint. It is often hard in today’s society though to put God first in the decision making. I remember back in 2012 when Chick-fil-A was going through a hard time because one of the chief operating officers (Dan Cathy) made a remark about opposing same-sex marriage. He has his right to state an opinion but having friends that are lesbian and gay I had to side with my friends. The remarks seemed to come from a place of hate and he offended so many people by his statement. I do believe that Christians should not hide their beliefs but sometimes in a business setting one person who states an opinion could wreck the business and ultimately leave a Christian owned company

Chick-fil-A is affected by numerous external forces which challenge upper management’s ability to make Chick-fil-A "America’s best quick-service restaurant". Through intense strategic planning, based upon the vision, mission and corporate values, Chick-fil-A has been able to establish a unique position in a very competitive industry. The corporate purpose of Chick-fil-A, "To glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come into contact witch Chick-fil-A", their commitment to family and the community, and their sound business decisions, have made Chick-fil-A one of the most profitable and fastest growing quick-service restaurants

Rule, because he felt that people should be in worship services and spending time with their families on Sunday. I can only imagine the type of ridicule he received for this decision, as a matter of fact, most businesses profit mostly on the weekends when people have time to shop. Therefore, making a move as this one is what people would call risky. "Chick-fil-A boasts more than $5 billion in annual sales" (Jones, 2014). As a matter of fact, Truett Cathy made more money with Chick-fil-a being open for six days, than any other company that opened seven days a week. This reminds me of a passage in the bible that says “Trust in the Lord with all your heart. Lean not on your

The management and employees helped to support each other in order to please their customers. The customers contributed to functionalism by purchasing food and drinks which supports the restaurant. The employees serving the customers to their satisfaction helps the customers become happier and wish to come again in the future. The manifest function is to serve the customers in order to make money. The latent function may cause an overpopulation of customers if the service is well performed bringing more sales in and the need for expansion. I saw the conflict perspective as well while in the restaurant. The management was kind to the employees, however, they still will make more money for their job compared to a crew member. There will also be competition between different fast food restaurants going against Chick-fil-A. Restaurants mainly take place in high competitive levels due to their demands for customers in order to keep their business strong. There was also symbolic perspective involved in the restaurant. The “chick” logo is on the signs outside, cups, and food wrappings indicating that the item is from Chick-fil-A. When people see the logo, they will recognize the restaurant as Chick-fil-A due to its symbolic meaning. Ranging from chicken sandwiches to chicken nuggets, people also recognize Chick-fil-A as a restaurant where they may purchase foods with

S. Truett Cathy, the founder of Chick-Fil-A was a dedicated Southern Baptist. When establishing his national restaurant chain he incorporated his religious beliefs in the company and those beliefs have had a major impact on the company since the beginning both positively and negatively. Cathy states as the final step in his Five-Step recipe for Business Success "I was not so committed to financial success that I was willing to abandon my principles and priorities.Cathy's religious beliefs are also responsible for one of the chain's most distinctive features: all Chick-fil-A locations (corporate owned and franchised) are closed on Sundays, as well as on Thanksgiving, and Christmas. The company's official statement of corporate policy states that the business exists "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” and Cathy has been quoted when

The publicity Chick-fil-A receives from its customer reviews helps to support the values of great customer service that Chick-fil-A strives to provide by having their employees go through strict training. Step 3: Employer Brand Chick-fil-a is different from other brands because we are a large company that specializes in chicken products, in fact, we are the largest chicken specialized fast-food chain in the United States. We have over 2000 stores in 43 states with 48 years of consecutive sales growth. If you plan to or are attending college, we have flexible schedules to fit your needs and we offer a leadership scholarship program that is received by over 30,000 employees thought out the United States. In addition, if you are one of the top 25 employees in the leadership scholarship program, you will receive

Today, Chick-fil-A is a family owned business and has over 1900 branches all over the United States and compose a net worth of $7 billion. According to Speigiel (2014), “In 2013, Chick-fil-A made over $5 billion in revenue, up from 4.6 billion in 2012.” In 2014, sales for the company had reached over $6 billion, creating a fast-food restaurant that is completely different amongst its competitors. In fact, its closest competitor is the Yum Brands, Inc the owner of KFC, Taco Bell, and Pizza Hut. An article in Business Insider entitled, “ The 15 Fastest-Growing Retailers in America” had the company ranked at number 10 with a 13 percent sales growth since 2011 (2012). The rapid success of the popular southern restaurant has led to company opening its first store in New York City. According to Kuafman (2015), the restaurant will be located at New York University at 1000 Sixth Avenue in Manhattan’s Herald Square. The new

Not only was S. Truett Cathy a hard worker, but he was a Christian man who based his restaurants off of biblical principles such as kindness and hospitality. Alex Rodriquez, a Chik-fil-A Operator said, “The bottom line is, the customer standing in front of you is funding your paycheck, and perhaps your future. Treat that on person right, Give him or her all of your attention for the moment” (Cathy, 101). By doing simple things like focusing on each individual customer or saying “my pleasure” after a guest says thank you, is a great testimony to the people who eat at Chik-fil-A. These are the kinds of principles Chik-fil-A is founded

Chick-fil-A is a private company owned by Cathy family which the original restaurant called “Dwarf Grill” was established in 1946 by S. Truett Cathy in Atlanta, the USA as a full-service restaurant which later called “Dwarf House” (Chick-fil-A, 2017a; Taylor, 2016). The company, Chick-fil-A, was founded in 1967 after the successful invented chicken sandwich cooking method using pressure cooker which the company name came from “chicken fillet” which is the main ingredient of the company menus and the capital letter “A” that stands for a symbolic of serving grade A quality in term of its products and services with strong and unique values of the firm in following evangelical Christian belief as the company purpose is “To glorify God by being