Chick-Fil-a Marketing Video Summary

774 Words4 Pages
Chick-Fil-A Case
Principals of Marketing MWF 9:00a.m
Courtney Brookhart

Since the opening of Chick-Fil-A, they have received over 2 billion dollars in sales. The company’s great recipe for success is due to the marketing strategy of product, price, place, and promotion. The additional two P’s, purpose and people, also give a hand in the success. Purpose, guiding the company’s strategy planning process, and people, being key to implementing strategy. For the company, product itself is the fact that the food is made fresh every day, only making just enough inventory to sell. They found that customers reward great product. Since Chick-Fil-A makes their product, using the very best resources they can, the customers are willing to pay full
…show more content…
Using a leadership scholarship program, Chick-Fil-A gives benefits to the employees. More than $21 million in scholarships have been awarded, keeping employees coming through the door. Obviously the company has perfected their marketing strategy, and like any successful business, has made it all about the customer. Businesses would not thrive without, of course, business for the people. Making customers the purpose of the restaurant, Chick-Fil-A has become exceedingly successful in a relatively short amount of time. They use good promotional and advertising ideas to draw the customers’ interests and keep customer satisfaction to develop loyal customer business. This video has shown that obtaining a strong marketing strategy, respectful service, dedication to the customer, and good promotional/advertising ideas will draw in business resulting in profit for the company and thriving

    More about Chick-Fil-a Marketing Video Summary

      Get Access