Chicken Run the Poultry Supply Chain

How does Lean Operations and Supply Chain differ from traditional approaches? Describe the main characteristics of each approach and their strengths and weaknesses then discuss the main issues involved in managing the transition from traditional to lean operations.

Westminster Company is a giant Global manufacturer of health products whose brand has been recognized by the world. As the company they have three different operations which produce and distribute different product lines. Their main strategy on which they are working and which is a major success for them is decentralized management. Now they are re-evaluating their traditional supply chain strategy because the company is getting too much pressure from their large domestic’s customers and global customers. Now the company has to study on

Continuing with a food retailer, Greggs or a restaurant will want to get fresher ingredients than other retailers so that they can make sure they produce all of their products to be as fresh as can be. This can be done for example by Gregg’s own in-store bakeries having their ingredients delivered in the morning and then they bake them the same morning to make sure they are as fresh as possible. When they order the ingredients from the producers they will have to check that the supplier is storing the produce correctly before purchasing, otherwise they may purchase products that could be unsuitable for them to use and if they did use them, could create problems for them in the future. A good example of this could be

This week’s reading topic is about the history of chickens. In the Smithsonian article “ How the Chicken Conquered the World” by Andrew Lawler and Jerry Adler, it discusses about how chickens have saved the Western civilization. According to the legend, the Athenian general Themistocles came across a cocks fight during his way to invade the Persians forces. In addition, history records that the Greeks repel the invaders and preserved the civilisation “honors the creatures by breading, frying and dipping them into one’s choice of sauce.” These creatures are known as the descendants of roosters.

I confirm that this assessment has been completed to the required standard and meets the requirements for validity, currency, authenticity and sufficiency

e) Will Breezy be able to gain competitive advantage over local suppliers? Breezy could choose between cost leadership strategy or product differentiation strategy.

[By doing so, customers ultimately get better value, therefore each member of the supply chain gains competitive advantage.] Pars Food Ltd currently outsources their raw materials, therefore they have looked at sourcing their own potatoes with their own transport. Due to high amounts of quality rejection of frozen chips, they would like to reduce this, thus, having their own transport means they are now in control of how their raw materials get to their factories and therefore can monitor quality more closely, ultimately improving it. In terms of investing in storage and improving customer satisfaction and zero complaint levels; Jane William’s Idea of using the Just in Time method may achieve this, by having their own transport they have control over how reliable the supply is and communication should not be a problem. Therefore products can be made as they are needed and their won’t be as much need for storage e.g. “Stake Cut Chips” which have been left in storage for 2 months and not shifted.

How might Wings and Legs combine a lean and agile approach in its supply chain?

Supply Chain Management (SCM) aims at integrating all corporate activities to improve relationships at all levels (internal operations, supplier networks, and distribution channel) to meet the competitive edge and satisfy the customer. In order to build an effective and complete business process that supports SCM, information among all business partners need to be shared. Information sharing through the Internet reduces the gap for business-to-business (B2B) commerce by enabling seamless integration with enterprise processes among partner corporations.

Not being able to guarantee a delivery time/date can put a company’s reputation in jeopardy as they may not meet customer expectations.

1. How might Wings and Legs combine a lean and agile approach in its supply chain?

Excellent customer service is a way to set the organization apart from its competitors. Differentiation can be achieved through fast and correct execution of product ordering. To improve on the order process it is important to have the correct information provided in a timely fashion to all divisions. For integration to be successful information must be available throughout the entire supply chain.

setting up optimal and minimum of raw and finished products, employment of first in-first out

It allows H&M to source their suppliers easily at a lower cost. In return, save some operational costs and improve its revenue.

*Products can be mass produced and stored in the warehouses until consumer are ready to purchase