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Child Marketing For Children

Decent Essays

Marketers all around the world has been working every day to create catchy advertisements, from the macaroni and cheese we all eat, to the weekend family entertainment options. This is becoming a problem. However, marketers are profiting not from just ordinary consumers, but children, tweens, and teens. The child marketing industry has revolutionized from the early days, and is still growing at a massive scale. How effective advertisements are specifically designed for children, tweens, and teenage audiences. How do marketers use methods to lure children in?

Child marketers implement specific techniques to target teenage audiences. Some of these techniques may be the “bandwagon” technique, where advertisers create the illusion that everyone …show more content…

The feedback has been absolutely tremendous. Companies spend about $17 billion annually marketing to children, a staggering increase from the $100 million spent in 1983. Children under 14 spend about $40 billion annually. Compare this to the $6.1 billion 4-12 year olds spent in 1989. Teens spend about $159 billion. Children under 12 influence $500 billion in purchases per year. This generation of children is the most brand conscious ever. Teens between 13 and 17 have 145 conversations about brands per week, about twice as many as …show more content…

The FTC Amelioration Act authentically did diametrical to ostracizing advertising to kids: it mandated that the FTC would no longer have any ascendancy whatsoever to regulate advertising and marketing to children, leaving marketers virtually free to target kids as they visually perceived fit. By 1984, the Reagan administration had prospered in dismantling the last vestiges of regime oversight, thoroughly deregulating children’s television. One result of deregulation was that it became possible to engender a television program for the sole purport of selling a toy, essentially turning kids’ shows into program-length toy commercials. And sure enough, the year after deregulation, all ten of the best-selling toys were predicated on media: Transformers, G.I. Joe, Carebears, Voltron, Mask, Cabbage Patch Kids, He-Man, Super Gobots, WWF Figures, and My Little

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