Child Swimwear Brand Development Project Essay

As the brand and the customer pertains the strong interconnection, it has be to firstly identified by the managers and should be recognized the brand propositions that communicate to the consumers. Particularly, the elements like the quality, durability, functionality and the value regarding to the brand should be recognized by the branding team of the organization. The recognition of the brand may help the company to build up the relationship between the consumers (Aaker,

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

Establishing a marketing plan involves several steps and requires questions that should be asked and answered while marketing the manufactured goods. It is time to develop and create a marketing plan for The Little Package to be Delivered, a for-profit company, and use this marketing plan to introduce the company’s branding and logo. Beginning with the marketing plan, expand on the intentions which are included in the vision and mission statements set up by management. Around the statements develop, if needed, a brand or logo for the products while highlighting the company’s cause-related marketing or CRM (Sandhya & Girija, 2011). At the same time, maintain the marketing strategies of the company’s strengths, weaknesses, opportunities, and threats or better known as SWOT (Penn 2011). Evaluation of the company will be needed so incorporate a method to establish the achievable means to obtain the campaign’s goals, vision and mission. A thorough examination of distinctive types of market processes will make for effective marketing plan and brand the products properly. This research should be a guide to comprehending how major and minor companies are effective in their marketing campaigns. Once the research is complete then begin to establish the marketing campaign.

According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.

Every organization will benefit from even the most elementary market research. The information will provide new information, and will confirm what is known.

Whether or not it is morally acceptable for Abercrombie and Fitch to use nudity and sexuality in its advertising is not the real question; rather, it is whether or not it is ethical for Abercrombie to use classical conditioning to program society in a manner that forces consumers to associate uncontrolled desires with a basic brand of clothing. This company has successfully associated two things which are the antithesis of one another: clothing and nudity.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Some brands developed because of its uniqueness that being recognized by consumers who are seeking for characteristic. In such circumstances, being different is a way to draw consumer’s attention and transfer this emotion into benefits. In this point, some sports sponsorship can be seen as a way that brands try their best to achieve uniqueness via patent.

•Proposal for Artemis Sportswear Company for cutting operational expenses to increase profit margins; some ideas.

Thankyou water vision is to fund life-changing water projects in developing nations. The report will firstly focus on the background of the Australian owned social enterprise founded in 2008. Secondly will address how Thankyou water identified the opportunity in the market and by what method the company generated the product concept. Thirdly the report will discuss how Thankyou water evaluated the product development strategy and branding concept prior to development, additionally the report will analysis the organization product launching triumphs and failures and how Thankyou water changed their marketing strategy encompassing emerging media. Lastly the report will give recommendation on how to prolong Thankyou waters Product Lifecycle

This essay will discuss the ‘marketing mix’ and how Nike uses their marketing mix to perfectly advertise and to market their products. The classic definition of marketing as found on the dictionary is: “the action of selling a product or service. This involves doing market research and advertising.” But the real meaning of marketing is to advertise or sell a product in such a way that you get maximum sales. The marketing mix is a vital part of marketing. It is just as important as the heart is to our body. The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. It consists of the 4 P’s. Each P stands for, Place (as in where it is sold), Price (the price at which it is sold), Product (refers to the item that is actually being sold), Promotion (refers to all the activities undertaken to actually sell the product). Effective marketing is really important for a

The creation process of the brand is extremely particular and important function of marketing. Society is notorious for buying a brand name rather than a product itself. E.g. you often see or hear people in a supermarket pick up an unfamiliar product and assume it’s good

This step defines te product, makes it distinguish from others and also provide a mechanism for linking the provider of a product to the valuable business assets of trust and goodwill. Company achieves this through a distinct trade names and one or more trademark. The selection of right trademark plays a significant role in marketing strategies of differentiating products of a company. With right trademark branding may be so much successful that product may develop a long-term, even an emotional development with customer such that they will grow a tendency not to look at the prominent weak side of the product but to look at the emotional and brand value of it resulting in increase further brand value following an iterating loop. The following path every company must want to follow:

In recent times, branding has played a pivotal role in some brands’ success. This has been made possible through the ability of some marketers to capture the essence and minds of people (consumers), and put the trends and characteristics into the personality of a brand. Customers have always found ways to identify themselves with certain products, and on several occasions, branding campaigns

Success of a brand name that is potent enough to convey the quality of the product to the customers is widely depended on the brand positioning strategy. This majorly deals with the appeals the brand name offer to capture equally the mind and heart share of the market in a way that the world may have never seen. The conditions that may prove favorable to successful branding are a brand name should be comprehendible, memorable, easily pronounceable, associations affiliated to a brand, the strength of competitors' brand name, and the legal registration of a brand