Childhood Obesity Essay

2727 Words 11 Pages
Introduction
Childhood obesity is increasingly becoming a major problem of Public Health in developing countries, particularly in Canada and the United States. Lack of physical activity, poor nutritional choices, easily accessible fast foods and the built environment are all seen as factors that contribute greatly to childhood obesity. Individuals who are obese have increased risk of developing high blood pressure, impaired glucose function and may sometimes fall victims to physical and psychological abuse (Ludwig, Peterson & Gortmaker, 2001). In Canada, the prevalence rate of obesity has risen predominantly among children and adolescents (Roberts, Shields, De Groh, Aziz & Gilbert, 2012). An estimated 19.8% within the age groups of 5 to 17
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The first empirical evidence provides a snapshot of regulating food advertising to children and the second empirical evidence provides a detailed analysis of implementing nutrition base policies in schools.
Regulation of Food Advertisement to Children
The advertising of foods and beverages targeted at children in Canada is a major cost for concern and policy makers should be taking a critical look at it. Restricting the marketing of foods and beverages targeted at children is a cost efficient way of implementing a population base intervention to combat childhood obesity (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). The World Health Organization (WHO) and other International bodies such as the International Obesity Task Force (IOTF) have set tough recommendations for countries to follow to restrict the advertising of food and beverages to children (Raine, Lobstein Landon, Kent, Pellerin, Caulfield, Finegood, Mongeau, Neary & Spence, 2013). These recommendations outline several empirical evidences which serve as the paradigm for policy makers to act on and protect children from being targeted by advertising companies. The empirical evidences suggest children lack the knack to cognitively understand the persuasive intent of advertising companies (Raine et al, 2013). Food advertising companies envision children as susceptible and therefore adopt means and ways to lure them into buying their wares. Popular cartoon and…

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