Childhood Obesity: Fast Food Companies Are To Blame Essay

897 Words 4 Pages
Since the fast food industry is targeting America’s youth, providing healthier options on children’s menus will reduce the rate of childhood obesity and allow for a healthy future. According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually …show more content…
The two biggest companies are ironically the two largest spenders for ads. Burger King and McDonalds spent a reported 800 billion dollars in the year 2009 (Burger Battles 4). Some of that money is spent in other ways rather than just commercials. Product placement is a large part of companies’ marketing strategy. The idea of giving away toys with the purchase of a meal has been extremely successful. Happy Meals have been favorites among children due to the toys placed within the bag. Winnie the Pooh, Finding Nemo, and Beanie Babies have all been used as characters in Happy Meals to help inflate sales (Ruskin 2). Children then consume the unhealthy food that comes along with their new trinket. However, companies have recently agreed to promote healthier choices in at least half of all their advertisements (Burger Battles 2). Consuming unhealthy fast food has changed the dietary habits of many people. Fats, sugars, and carbohydrates are eaten more often in fast food consumers (Holguin 1). The change is due to the types of food served at the restaurants. Deep-fried, breaded, creamy, and crispy are all words that automatically describe a food that can be unhealthy (Paul 3). To try and change the habits people have come accustomed to, they would like to know what is actually in the food. However, preservatives and items like that are always being added to the foods that go unexplained or
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