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Childhood Obesity In Young Adults

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Young adults between the ages of 25 to 44 hold the largest percentage of the population in Indianapolis at 29.4% (U.S. Census Bureau, n.d.). The generational cohort, Generation Y, more commonly known as the millennials make up this young adult population. Two of the current trends among the millennials is minimalism and fitness. Young adults are now valuing experiences over materialistic things that just take up space. Competing in a bodybuilding competition is not only an experience, it’s the ultimate personal accomplishment. It is one of the hardest processes a human can put their mind and body through. Not only will competing make you healthier than you’ve ever been before, it will also build your confidence and self-love up so that you can truly know your body and appreciate everything about it. …show more content…

Everywhere you look on social media there are fitness models, celebrity trainers, athletic apparel companies, healthy cooking sites, and fitness entrepreneurs. Americans are finally becoming aware of the obesity problem and taking steps to change it. Indiana was ranked as “the 15th highest adult obesity rate in the nation, per The State of Obesity: Better Policies for a Healthier America released September 2016 (The State of Obesity in Indiana, 2016).” This is the opportune time to own a business in the fitness industry. Not only are you promoting a healthy lifestyle, you’re also creating new opportunities in a much needed and growing

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