Childhood Obesity and Fast Food Essay examples

1643 Words 7 Pages
In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the …show more content…
According to Ken Yeager, a county supervisor, 2 "it is unfair to parents and children to use toys to capture the taste of children when they are young to get them hooked on eating high sugar, high fat foods early in life." Santa Clara is not alone though. San Francisco is joining them with the ban of toys in the meals. With an out of the ball park vote of 8-3 by the city's board of supervisors, Happy Meals in San Francisco will also need to meet a certain standard in order for a toy to be added to the meal. And not to mention, there would also need to be an additional serving of fruits or vegetables. Aside from marketing toys to children restaurants have tried to hop on the health and nutrition band wagon and improve their menus. Wendy's has added mandarin oranges to their side items, both McDonald's and Burger King offer some sort of apple slice side served with a dipping sauce, and all three restaurants offer milk as a drink instead of soda. It seems to be that the more and more parents and advocates approach a restaurant with the nutritional value of the food offered at their establishment; the more a restaurant feels obligated to improve their menu Even with the improvements in the menu the advertisements continue to be the same. According to fastfoodmarketing.org in 2009 restaurants spent over $4.2 billion for television ads.