Children 's Influence On Children

920 Words May 5th, 2015 4 Pages
Advertisers have been marketing food to children on television since the first television broadcasts started. The effect of their marketing non-nutrient dense food to children has not had a positive result. The Federal Trade Commission’s report, Advertising to kids and the FCT: A regulatory retrospective that advises the present, reports that 50% of overweight kids become overweight adults. The report also states that 80% of obese adolescents will become overweight adults. “According to the Centers for Disease Control and Prevention, the rate of overweight children ages 6-11 has more than doubled, while the rate for adolescents has tripled since 1980” (FTC, n.d.). According to a data brief from the Centers for Disease Control and Prevention 16.9% of U.S. children and adolescents in 2009-2010 were obese (Ogden, 2012). The data brief also stated that adolescent obesity rates were higher than obesity in preschool-aged children. Among adolescents, boys experienced a higher rate of obesity (18.6%) than girls (15.0%).
While the rates of overweight children and adolescents were increasing, researchers were looking into whether or not commercials were having a negative effect on the foods children were consuming. A study by Goldberg and Gorn from 1978 (as cited in Stitt, 2008) conducted at a summer camp manipulated the television advertising seen by children ages 5-8 for a period of two weeks. The food consumed in the camp cafeteria was then monitored to see if the advertising had…
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