Children 's Purchasing Decisions Are Affected By The Persuasive Nature

Excluding the inaporpriate ads, i feel as though children that can understand reasoning should be exposed to some good ads as well as bad onse. Therfore they can have an idea of what to pay attention to and what ads to egnore. Children develope reasoning

Children are easily influenced, and this can be taken advantage of in the commercial industry. Thy have the desire to fit in and do what is considered “cool”. Many people believe that people use this desire to their own benefit in order to create profit. While it’s true children are easily manipulated by commercials, these commercials and be beneficial to the child's development. Commercials can be used to bring good ideas and good life skills to children that will lead them to being a successful adults. Commercials aimed at children are ethical because they can reinforce positive behaviors and good ideals. This is shown through articles, press and reports.

Advertisements also affect a child's own identity because "advertising manipulates [children] through their insecurities, working to define normality for them" (Source C). Children, especially pre-teens and teenagers, are essentially going through a multitude of crises with the most prominent one being and identity crisis. Figuring out who one is, is a vital step towards adulthood and independence, and with advertisements altering children's thoughts and ideas, their futures are not looking as bright. Without a sense of self, humans are nothing. They are simply mindless creatures just trying to survive. They have no intellectual independence and therefore, inventions, ideas, and discoveries will begin to slowly diminish. But, the manipulative ways of advertising can in facts be positive. With 15,312 promotions and public service announcements seen by children and teens annually (Source A), the world has a high chance of new generations of innovators and environmental heroes. If advertisements can, in a sense, manipulate children into doing positive things and taking actions, then yes, advertising to children is an extremely clever thing to do, and will benefit not only the viewers, but the world in

To begin, a child’s brain is has not yet developed enough to make their own conscious decisions. For large companies or organizations, “Children are easy prey for advertisers” (Source C), rather than adults. So, in theory, a company should amend its advertising to a more beneficial system for the community. As David Benady stated, “ Advertising and marketing could encourage children to eat healthily, participate in sports and read books” (Source B), which is entirely true. With the combination of children's naiveness and companies marketing techniques, a child could easily be sucked into eating healthy rather

It’s deceptive. Children don’t have the cognitive wherewithal to defend against advertising (Kanieski, 2010). Very young children can’t distinguish between a program and a commercial (Tepperman, Albanese, & Curtis, 2014). Until the age of 11 or 12, kids don’t truly understand persuasive intent they don’t understand that every single part of the ad is trying to get them to do something (Moglan, 2014). Furthermore, children have less impulse control and are more vulnerable to

Despite the health problems indirectly caused by age-inappropriate advertising to kids such as childhood obesity, cigarette and tobacco use and underage drinking, proving advertising as the cause is difficult. Kids are impressionable, and exposing them to persuasive techniques in advertisements lead into negative influences.

Studies suggest that kids remember advertisements very well. For example, if they see twelve advertisements in a day and eight of them are advertising sugary cereal and the newest greasy burger at a local fast food restaurant, as apposed to the remaining four advertisements for a protein bar and the benefits of running, which ones are the kids more likely to rememeber? Obviously the sugary cereal and burger advertisements. This is great for the economy but aweful for the children's health. This

Advertisement can be both good and bad at the same time. Dependent upon how it is interperated, advertising is helpful to the extent of flooding money into our economy. It's also harmful to children because they are easily manipulated in believe the need said advertised product. So, the arguement is self-education or legislation, which is the best road to take to solve the issue.

Many studies appearances that advertisement can conversion the children penchants and they can change their optimal it is the result of (Halford JCG, Gillespie J, Brown V, Pontin EE & Dovey TM 2004). A review of literature on the effects of advertising on the consumption in children by Hastings which says that food promotion having effect on children buys, buy behavior and consumption to particular good. Many corporation introduced kids clubs for the communication and construct the strong relationship with kids, children clubs give more division that is way the children getting direct mails, birthday cards and holyday information (mcneal 1999).

Children, however, are more susceptible to media influence because they are more naive. Due to this naivety, children are not aware of the truth behind many things and will believe most anything one tells them, making them perfect targets for advertisements. Fast food companies, particularly McDonald’s, target children through Happy Meals. Cereal companies target children with cute mascots and toys inside the box. A company who took an alternative route to market to children was Kraft and their product, Lunchables. Kraft knew that ultimately, parents were deciding what their children were to eat at lunch and decided to market especially to busy mothers. The parents bought Lunchables for the conveniency but also because their children genuinely like the product. The procedure of appealing to parents in order to market to children is not a new concept however. “Kraft’s early Lunchables campaign targeted mothers. They might be too distracted by work to make a lunch, but they loved their kids enough to offer them this prepackaged gift,” (Moss 268). Parents, eager to please their children, will then buy the food products that their children want, which is not always healthy and this is where the addiction starts. People, including children fall into routines; at lunch time, children want their regular Lunchables. If not given these food products, a “temper tantrum” will ensue or they simply will not eat what they are

Humans are predictable; persuasion is used to elaborate existing expertise on a subject to measure the messages in our lives by the change of impact on our beliefs and actions. We elaborate to extend to which a person carefully thinks about issue-relevant information (Kory Floyd, et al, 2015). Through ELM, we generate favorable thoughts to convey ourselves ideas and assertions to allow us to walk out the store with a box of doughnuts. We measure the quality and persuasiveness a message is through our challenged beliefs and is determined through a central and peripheral route of how we factor has alternated. By persuading myself to get a dozen doughnuts, I can argue that my process was through the peripheral route based on the attractiveness and consequences of remorse over consuming multiple

Targeting a youth audience is also effective economically. According to a report done by the Institute of Medicine, experts found that children of ages two to fourteen have control over $500 billion a year in household purchases made by their parents (Calvert 207). Kellogg’s takes advantage of a child’s low cognitive levels in their advertisement. In a study done by Health Magazine, fifty percent of children believed food featuring a cartoon tasted better compared to the same food without the cartoon (Klein). As Christina Roberto, a doctoral student at Yale University's Rudd Center for Food Policy and Obesity states, “Parents may not set out to buy unhealthy products, but kids can be really, really persuasive. They see them and they want them, and it gets difficult to have that battle in the grocery store” (qtd. Klein). Alongside a child-friendly art style, Kellogg’s personifies the Pop-Tarts in their ads to build brand recognition. Doing so allows the company to create advertisements featuring the humanized pastries in various scenarios that children find relatable or comical.

Advertising is the best way to get your brand out to the people around the world, of all ages. Adults should be aware of child advertising and should also be able to expalin to their child why or why not can they have whatever is being advertised.

Some will argue that directing advertisements towards children can be harmful. I say to use it as a teaching tool and let our children learn something. There are lessons for everything in life. Why not turn marketing styles into one as well?

Can children benefit or be damaged by television commercials? Some people think that toy and snack commercials are good for children because they can benefit or find something they may like or need. Other people can argue that it can damage children because it is making them stay inside and lose imagination and creativity. Although many people argue that commercials for children should be shown, commercials are making them stay inside and lose creativity.