preview

Children 's Television Programming : Gender Stereotypic Messages

Better Essays

The purpose of the following study is to evaluate the extent to which children’s television programming contains gender-stereotypic messages. In the study, a class of experimenters spent 30 minutes watching a children’s cartoon from year 2000 to year 2015. A list of role behaviors were made into operational definitions and used to determine the behavior of characters. While watching the cartoon, experimenters were to compute the total number of female and male characters, and watch for gender-stereotypic messages by identifying the role behaviors using a coding sheet, and choose a specific behavior to make a prediction about. The class results were then analyzed using a paired-samples t-test. The results indicated there were overall more male characters represented in the cartoons, and that male characters exhibited more authoritative roles compared to female characters.

Cultural Messages about Gender Roles: Analysis of Children’s Media Gender stereotyping is essentially associating certain characteristics or behaviors to either men or women. Gender stereotyping can be found in many media outlets including magazines, movies, and T.V shows. Women are normally portrayed as more emotional characters and tend to have domestic roles, while men have more authoritative roles and seem to appear more frequently (Browne, 1998). Gender stereotyping can lead to subconscious negative or positive behaviors towards a certain sex. Gender roles have been commonly recognized in

Get Access