Chin Forging A Global Reputation Written By Michael Czinkota And Kenneth Adam Krupa

1480 Words Dec 28th, 2014 6 Pages
China has become a major player in the international trade market. Their presence and production of certain products has been met with controversy. This document will discuss the case study China: Forging a Global Reputation written by Michael Czinkota and Kenneth Adam Krupa. Based on that article, a recommendation will be made whether manufactured goods from China can be trusted by consumers. Also, what retailers should be doing to ensure products from China are safe for purchase and usage will be discussed. The increase in global trade’s risk to product development will be evaluated based on the situation that surfaced in China. Finally, this document will discuss how the socio-cultural environment in China impacted consumer behavior in the United States.
China Manufactured Products – What Happened? In 2001, China became a member of the World Trade Organization and has been a trading partner with the United States for over a century. Trading has increased significantly over the past 20 years and today “the United States is China’s top export destination” (Glynn, 2012, p. 323). The partnership has experienced significant issues from the products produced in China and imported into the United States, particularly in 2007 and 2008.
In 2007, multiple reports became public knowledge on the usage of lead-based paint on toys produced in China. Lead-based paint is toxic to humans and can cause deaths in infants or other young children. Initially, China denied claims…
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