China and India, Western Influence on Youth

The Old Market consumers are more sophisticated and price sensitive than those in the New World. The main sales channels

The advent of Internet has allowed companies to offer their goods and services throughout the world. Not only has the Internet opened up the floodgates of International marketing, it has also brought with it many other challenges such as cultural, political, and geo-economics challenges. In order to be successful in these global markets, companies must be very diligent in handling these challenges.

Let us consider China for our example. China is the largest market in Asia and as such, it is an object of great interest for expanding companies. Many companies have already taken advantage of the opportunities afforded by dealing with China and many more will surely

There are a number of different avenues for marketing products, and choosing the right one to fit the population is essential. One new marketing option that has become popular is online marketing; because it is a new method the effectiveness in the market needs to be examined. Kudler Fine Foods is launching fine wine sales in Brazil and China. The Miniwatts Marketing Group (2011) website tracks Internet access of citizens of different countries, and in the United States 77.3% of the population has Internet access. Brazil has 36.2%, and China that has 31.6% of the population with Internet access. Online interactive marketing would reach a large market share within the United States, but would reach only a small portion of the population in China and Brazil. The recommendation would be to look at other marketing options for those countries.

The first recommendation for this firm is to adopt a global policy and try and explore new markets so that market growth and market share can be expanded. In case of a firm entering an international market, it requires to analyze the nature of the market and suitably form its marketing strategies in alignment with its business strategy and decide whether it is more beneficial to adopt a global approach or use a strategy that is customized to suit the needs of the local customers.

High cost of entering new markets International growth is expensive. Entering new markets with a new brand

Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies and the web

The development of the business environment has determined companies to develop innovative strategies in order to create competitive advantage. Some of them have identified the potential of developing markets in Asia, Africa, and Europe, and have expanded their business to such areas. These countries provide a large pool of cheap skilled workforce that can help these companies reduce their production costs, which leads to reduced prices intended to increase the number of customers. The economic development of these countries provides customers with increased incomes that can purchase companies' products and services.

An ongoing shift in global economic activity from developed to developing economies, accompanied by growth in the number of consumers in emerging markets, are the global developments that executives around the world view as the most important for business and the most positive for their own companies' profits over the next five years (Borg, 2015).

In todays world China is still considered by most scholars a third world country, with a large amount of the population living on low wages earned from an agricultural based economy. At one point however China was one of if not the most prosperous civilization in the world. China led the world in innovation and culture (Stanard). They were able to stay a vibrant culture for thousands of years. This paper will provide concise and scholarly evidence that China was far more advanced than its Western counterparts at the height of the European renaissance . The reasons lie within three main points. The first issue that will be addressed is the difference of religions. The second will give brief insight into China's military

• Globalization allows for access to increased customer base by using online media and multinational brand presence.

Burberry need to scan their market segments in order to gain the most competitive advantage. Pestle analysis looks at the political, economic, social, technological, legal and environmental factors that affect an organisation providing a ‘comprehensive list of influences on the possible success or failure of strategies’ (Johnson, Whittington, Scholes, 2011). However, the three main changes that focused on in this essay are Economic, Social and Environmental factors. The economy within China is currently very stable; being a part of the 4 fastest growing economies in the world (BRIC: Brazil, Russia, India, China), it has made large strides in recent years in the business and industrial sector. , the country

Population size and growth has been a subject matter of research oriented people and economists from the time immemorial. It is so because the absorption of resources of a country and people living in the country are closely correlated according to the Malthus theory of Population. Therefore, an attempt has been endeavoured to find initially the demographic transition occurred in superpower China (that has gone a long way in transforming its huge population into demographic dividend) the cause and effect relationship of the same and then moving on to the study of Indian demographic transition and how this transition can help in reaping the demographic dividends. Eventually the empirical tests have been done in order to find out the impact of different variables on the growth of population and how the same can be controlled. To support our study and arrive at useful conclusions, a vital comparison has been done with China that is holding a large demographic profile similar to India. The comparison has facilitated us to take lessons from the former country so that policies could be designed, modified and cautiously applied in our own country enabling us to suitably propose the recommendations. Lastly a vision for India is hoped for, where population is stabilized, population age structure is optimal and economic growth of the

Culture indeed plays a very important role in deriving the Marketing strategies of a Firm. A good marketer is the one who adapts to the culture he is selling in and alters his Marketing Mix accordingly. In the current assignment we have selected China, one of the BRICS Nation, and analyzed how different aspects of the Chinese Culture impacts the Marketing Mix and how a marketer should respond to ensure he could grab a good market share while working in China.

In India there are various resources and people are more prone to use variety of products for their consumption. The process of consumption in the post liberalized era has started dominating the consumer community particularly in the women section. There are numerous products are available in the market for the consumption and this situation has created for consumers. The multiple products with similar utility have created a competitive situation in the market. People at one side are unable to decide what to buy and on the other side they remain faithful to some products in particular. Thus, consumer behavior is one of the significant areas to be studied. The globalization and liberalization operation of businesses have given an opportunity to the customers/ consumers to select one out of various similar products available in the market. The global trend in the market have affected the consumer 's behavior to a great extent, whether it is a case of seller operating in international, regional, local level or a case of consumers involved in purchasing consumable/ industrial products. Due to globalization of business and liberalized policies of the government the auto industry has witnessed a major selling prospect. Many multinational companies have entered to fray, turning the market place into a virtual battlefield.