China 's Biggest Online Retailer Of Beauty Products

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1. Introduction: What makes Jumei interesting/unique? Jumei is the China’s biggest online retailer of beauty products, which combines flash sales and regular sales. In US, it is not unusual for the CEOs to be the public face for the company. However, Jumei is the first major company in China that uses CEO as brand ambassadors, instead of use famous star. As a young and good-looking entrepreneur, many young people, especially young girls consider Chen Ou as an idol. He personally appeared in Jumei’s video ad in which he declared “I am Chen Ou. I speak for myself” and expressed his dream and encourage young people to never give up their own dreams. This creative advertisement aroused a strong resonance among young people and especially on…show more content…
Chen Ou obtained a Stanford MBA when he was 26 years old, and then founded his second company, In 2014, 32 years old Chen Ou became the youngest CEO of the NYSE Listed Company. • Jumei: Performance to date (users/revenues/growth/charts/financial statements) Company Performance: By the end of January 2016, Jumei has more than 30 million register users. According to Jumei’s Third Quarter 2015 Financial Results: Jumei’s net revenues increased by 99.9% year-over-year to RMB1.9 billion (US $305.5 million). Total net GMV increased by 35.6% year-over-year to RMB2.3 billion (US $358.7 million), driven primarily by a 30.8% year-over-year increase in the number of active customers and a significant 89.5% year-over-year increase in total orders. Gross profit as a percentage of net revenues decreased to 26.2% from 38.0% in the same period of 2014. Gross profit as a percentage of total net GMV increased slightly to 22.3% from 21.9% in the same period of 2014. The increase was primarily due to the Company 's shift in strategy from beauty product marketplace sales to merchandise sales that started in September 2014, and inventory optimization activities for Jumei Global. stock price: o SWOT analysis Strengths 1.Combination of traditional online sale and flash sale: Traditional sale: Jumei works directly with brand, cutting down the process of middleman. In order to enhance the collaboration with international famous brand, Jumei builds

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