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Chipotle Analysis

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The article” Man bombarded by texts from people looking for free Chipotle” is about a marketing promotional strategy used by managers of Chipotle Mexican Grill restaurant in Washington. Recently Chipotle had a serious problem such as E coli outbreak. They decided to offer a free burrito to regain their customers. Client supposed to send a text message “raincheck” to 888-222 from 11am-6pm to receive a free meal. The problem appeared because if customers send by mistake text to 888-2222 it went to cell phone of Washington, D.C. area layer Henry Levine. As a result he received a dozen of text messages. This article presents a promotion as a part of new advertising campaign offered by managers of Chipotle restaurants. That promotion was necessary
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