Chipotle Research Paper

Chipotle Mexican Grill is one the fastest growing restaurant businesses in the United States. Chipotle Mexican Grill was founded by the current CEO, Steve Ells, in 1993. Chipotle headquarters are located at 1401 Wynkoop Street, Denver, Colorado 80202. The company operates in the restaurant industry and more specifically the fast casual Mexican restaurant market.

Where and when did you observe the behaviors? Who made the observations? On 1/28/16, En-Lei observed inside of Chipotle. On 1/29/16 and 1/30/16, Matt observed across the street from Chipotle. On 2/1/16, Dana observed from a window across from Chipotle in the lobby of the Huntington Hall. On 2/2/16, John observed across the street from Chipotle. What behavior categories did you observe? How did you define each behavior category? We observed the outwardly happiness or unhappiness of individuals leaving Chipotle during lunch hours. We defined outwardly happiness as the smiling of each individual leaving Chipotle and unhappiness as the lack of a smile. When and how did you make observations? We used the frequency method of observation during lunchtime

With the right ingredients, speed, quality and leadership, Chipotle has reinvented the fast-food business. Serving food with integrity has produced big profits.

In the year of 2005, the total revenue of Chipotle was $627.7 Million dollars. "Chipotle Mexican Grill Inc. (CMG-$53.50 a share) was a January spin-off with an initial public offering price of $22 -- from McDonald's, the largest retailer of hamburger buns in the world. By year-end 2004, CMG had 387 locations, generated $470 million in revenues and earned 21 cents a share."(Berko) Last year, CMG had 485 locations that produced $627.70 million the growth revenue was at 33.40% in 2005. "pushing tacos, burritos, salads, plus huge helpings of tired rice and boring beans reporting net income of 78 cents a share. This year, CMG expects to earn 71 cents a share and, according to Prudential Securities, CMG will report $1 billion in 2007 revenues (that's a lot of beans) and post higher earnings of 98 cents a share." (Berko) Although Chipotle is at an all time high I believe that it may well be trading its shares at to high of a price. Mcdonalds the best and most efficiently run profitable fast food restaurant is trading their shares at 17 times earnings. Today Chipotle is trading at an outstanding $56.07 Per share. I don't believe Chipotle is worth anything over $30 a share. Although the price of chipotle stock is too high there should still be a hefty revenue at year end 2007. Predictions suggest 1 Billion dollars. For 2005

La Tapatia has a special 1 dollar taco. You can buy tacos for 1 dollar only on mondays, lots of people go that day so they can eat tacos for a cheap price. Lots of people like La Tapatia because of it’s tacos and drinks that they order when they’re hungry, .Also in the back there is a part where you can different types of meat and take it home and cook it. Just in case if you need to go to the bathroom to wash your hands or after eating,it will be

It turns out even Chipotle isn’t perfect. Seventeen Chipotle locations in Minnesota have been linked to a recent salmonella outbreak and are currently under investigation by the state’s health officials.

Chipotle Mexican Grill is a fast food restaurant that opened its doors in 1993. They specialize in serving a focused menu of several Mexican foods which are made with only high-quality ingredients and are priced reasonably. They also serve their dishes fast and in a restaurant, unlike most fast food restaurants, as it is aesthetically pleasing and has good interior design.

Here are two restaurants that may make you become hungry when they come to mind. One, Chipotle which some of you may know for their humongous burritos and classy, cozy wooden tables. The other, Del Taco where their tacos are extremely crunchy and have convenient hours. Some people may believe that since Chipotle and Del Taco are both Tex-Mex restaurants that they are similar but based on their menus, environment, and prices one can tell how they differ from one another.

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

The Chipotle Mexican Grille opened its first store in 1993 beginning a new category in the restaurant industry known as “fast casual” (About Us, 2014). This new category featured the “highest quality raw ingredients, classic cooking methods, and distinctive interior design-features that are more frequently found in the world of fine dining.” However, aside from the normally long wait in lines, an order could be taken and served in only a couple minutes. Currently Chipotle operates more than 1,500 restaurants internationally. The following pages will present a balanced approach to the effectiveness of Chipotle’s strategy analyzing financial performance, customer satisfaction, employee/learning and growth, and internal process.

Chipotle’s days sales outstanding is 4.64 while Yum! Foods is 12.33. This indicates that Yum! Foods takes an average of 7 days longer to collect the money owed from customers than Chipotle. Both companies come in with a good showing that iswell below the industry average of 98.2.

Chipotle Mexican Grill, Inc. is a “fast-food service restaurant” under limited service category. It was formed in 1993 and went public in 2006. It has the largest market share in the Mexican-type food segment with a net income of more than

Chipotle first opened in Denver in 1993 with a simple idea behind it, “food served fast didn’t have to be “fast-food” experience”, (Chipotle Mexican Grill, 2015). Prior to CEO Steve Ellis opening the restaurant chain, he himself was a chef. Since its creation, Chipotle has become a phenomenon in the restaurant industry and has experienced tremendous growth since it went public in 2006 with over 1,600 restaurants in Canada, United Kingdom, Germany, and France, with the majority located in the United States (Chipotle Mexican Grill, 2015).

Pepper Sisters, in Bellingham, serves tasty and inventive American Southwest dishes in its bright and modern eatery. Tortilla chips with fresh made salsa and the crisp and cheesy eggplant quesadillas make for delicious and sharable starters. Unique entree items include the spiced mashed potato stuffed chili relleno, the Pinky Blue, a chicken, jack cheese, grilled onions, sour cream and chipotle salsa dish layered between blue corn tortillas and the Burrito Fuego, stuffed with chili simmered pork. Additionally, many dishes at Pepper Sisters can be made vegan upon request. Daily appetizer and dinner specials are created based on fresh on seasonal items. And guests would be remiss to not try one of the fresh crafted desserts, like the moist coconut

Steve Ells is the founder and CEO of Chipotle. Steve is a trained chef and opened his first Chipotle store in 1993 at a former Dolly Madison ice cream store in Denver, Colorado. His goal was to serve high quality, delicious food quickly and in a “fast-casual” setting (Ells).