Chipotle Research Paper

First off, Qdoba provides many more options on its menu than Chipotle. For example, kids have four options on

Chick-fil-A is a cleanest restaurant I've ever been to. The bathrooms are clean, and the whole restaurant is clean. Their servers always say “my pleasure” or “have a nice day”.Their prices are not expensive, but not cheap. For example even get a chicken sandwich for $3.05 or 6 piece nuggets for $4.05.

Taco Bell is often seen as the inferior of the fast food restaurants. Although the chain might not be as large as your favorite Mcdonald's, or other fast food restaurants, I’ll give you some reasons why it should be your favorite and why not to despise Taco Bell. Although many people frown upon Taco Bell, there are many reasons why Taco Bell should be appreciated more. Taco Bell is beneficial to the members of society and beyond. Three of these reasons the fast food restaurant creates jobs, helps the community, and provides a cheap and quality alternative to traditional fast food restaurants.

A wide variety of food and a part of the community versus which is healthier which are things that need to be considered when choosing what to eat. Chick-fil-a is a unique restaurant because chicken is the only meat on a meat-based menu. Chipotle, while not unique, is very good for the few items they make. Both restaurants are so good it is hard to choose which to go

Where and when did you observe the behaviors? Who made the observations? On 1/28/16, En-Lei observed inside of Chipotle. On 1/29/16 and 1/30/16, Matt observed across the street from Chipotle. On 2/1/16, Dana observed from a window across from Chipotle in the lobby of the Huntington Hall. On 2/2/16, John observed across the street from Chipotle. What behavior categories did you observe? How did you define each behavior category? We observed the outwardly happiness or unhappiness of individuals leaving Chipotle during lunch hours. We defined outwardly happiness as the smiling of each individual leaving Chipotle and unhappiness as the lack of a smile. When and how did you make observations? We used the frequency method of observation during lunchtime

In order to distinguish itself from competitors, especially Qdoba doesn’t want to be “me-too Chipotle”, Qdoba redesigned everything includes in-store layout, new branding, and personalized service. For example, Qdoba has colorful and artistic design on the wall, seating and washroom, which creates strong visual effect of Mexican culture and makes customer feel casual and happy. As we know, Chipotle is the King of burrito, however Qdoba choose to promote variety tacos to develop it’s competitive advantage. Qdoba launched a set of six Knockout tacos on October 27th, 2015, which enriched Qdoba’s menu items and provided more options for customers. Also, Qdoba’s employees with new designed uniforms are encouraged to speak their recommendations and provide more human touch services not machine-like assembly line. “The worst thing you could hear is as server who says everything’s good.” said John Cooke, VP, menu strategy and innovation at Qdoba. Furthermore, Qdoba introduced a kid’s menu and has 24 open hours for some locations to satisfy more customer needs.

Also, it would be cheaper and less headache because you don’t have to wait five to ten minutes at Chipotle for your food. The meal you make at home, the kids may like it more than going out to eat. These are the three things that might or will affect Chipotle.

coli in Chipotle restaurants in Washington and Oregon has caused a negative shift in customer demand for the food served at the restaurant. In addition to that, due to the violation of health code regulation, Chipotle had to shut down forty-three food-chains in the infected counties. Because of the loss of forty-three Chipotle restaurants and the decline in consumer demand, the supply services and products also decreases. People who worked at these shut down restaurants loss their jobs and Chipotle loss their profits. The effects of the outbreak of E. coli in Chipotle restaurants caused a negative change the taste and preference on consumers. This will cause a decrease in consumers demand for food served at Chipotle due to their change in taste and preference. When Chipotle decided to shut down some of their doors in Washington and Oregon, this caused the company to lose some of their profits and their ability to produce their food in those counties which caused a negative shift in their market supply. Since there was a negative change in consumers taste and preference for the food served at Chipotle, their satisfaction and enjoyment for consuming that product and service also called utility reduces

Here are two restaurants that may make you become hungry when they come to mind. One, Chipotle which some of you may know for their humongous burritos and classy, cozy wooden tables. The other, Del Taco where their tacos are extremely crunchy and have convenient hours. Some people may believe that since Chipotle and Del Taco are both Tex-Mex restaurants that they are similar but based on their menus, environment, and prices one can tell how they differ from one another.

Chipotle is facing numerous challenges due to the fact that E. coli outbreak which requires the corporation from the key stakeholders to keep it under control and apply the new food safety protocols which can aid to bring the regular customers back. Although the main cause remains a mystery, Chipotle’s E. coli outbreak has been authoritatively declared officially over by the experts. However, since the poisoning outbreak, the impact of the reduced number of customers affects the profit which the company used to enjoy before such eventuality (Scholes 27).

Chick-Fil-A is a fast food restaurant that I love it got wide variety of foods including breakfast in the mornings, grilled chicken, and more healthier options. The drinks always have free refills It also is very child friendly has most restaurants where they even have a play land for the kids and have kids meals. The restaurant is always clean inside and the wait for all foods are less than 15-20 minutes. The employees look very clean they always have ironed clothes and is always wearing their full uniform. When I went to order I ordered a regular chicken sandwich meal with fries and a milk shake. The person who take my ordered smiled and was very polite, I have had always good service at Chick-Fil-A. When I got my food

Fast food is known for low quality and low prices. Alternatively, the dine-in experience offers high quality with a higher price. Some restaurants seek a low-cost dine in experience but this is done with a deteriorated food quality. Therefore, it would make sense that Chipotle’s philosophy of high quality has a hard time maintaining a low price. Chipotle makes this work by charging slightly higher prices than fast food. Customers are willing to pay this because of the differentiations Chipotle offers but how does this translate overall financially?

Changes in customer preferences, general economic conditions, discretionary spending priorities, demographic trends, traffic patterns and the type, number and location of competing restaurants have a moderate effect on the restaurant industry (Chipotle, 2010). One example of customer preferences being a driver in the industry is the “Whole Food-ism Movement” which has put a large focus on organic, antibiotic-free, and non-processed foods (Mansolillo, 2007). Consumers now look for healthier options when eating and an overall healthier lifestyle. Chipotle has been able to benefit from this movement by carrying on their “Food with Integrity” mission (Chipotle, 2010).

Chipotle has categorized its restaurants as “fast-casual” dining. The dining experience is similar to that of fast food restaurants. The customer orders and pays at the counter; the real difference is made in the quality of the food. The food offered by Chipotle is of a higher quality than the food offered by McDonald’s, Burger King, or Taco Bell.

I believe one segment of the Chipotle customer population is the self-expression people. These people are the kind of customers that want to express their values of supporting the local farmers and the farmer’s mission of growing organic food and their way of supporting that movement is by patronizing this kind of restaurant.