Chipotle Swot Analysis Paper

As demonstrated in Exhibit 1 on page 143, the company’s total revenue increased from $1.085.782 million dollars to $3.214.591 million dollars in less than seven years. Beginning at the end of 2007 through the end of 2013, Chipotle’s Mexican Grill total revenues increased at a CAGR of 19.83%. The new provided catering program, the six elements of their strategy adapted to other cuisines (ShopHouse Southeast Asian Kitchen) and the growing number of new restaurants are decisive aspects in increasing revenue yearly.

Chipotle is a major player in the fast-casual segment that it helped to define years ago. The company started as a disruptor in a mature fast food industry, competing with mainstream low-cost rivals like Taco Bell.

The founder of Chipotle is Steve Ells. Ells attended the University of Colorado, and later attend the Culinary Institute of America. He later worked at Star Restaurant as a chef, but then left to start Chipotle. At the age of 28, Ells opened Chipotle with a loan from his father of $85,000 on July 1993. Within a month Chipotle took off by sell over 1000 burritos daily by targeting millennial. Chipotle mission statement includes values of using the high-quality ingredients, classical cooking techniques, and a unique design. The mission of using high-quality ingredients has given respect to farmers, their animals, and the environment. This philosophy is called “Food With Integrity.” This concept has gained Chipotle a great amount of publicity.

This article presents a promotion as a part of new advertising campaign offered by managers of Chipotle restaurants. That promotion was necessary

Chipotle Mexican Grill, Inc., founded 1993, is a restaurant company, which operates fast-casual fresh Mexican food. Headquartered in Denver, Colorado, Chipotle operates 2,010 restaurants across the United States, Canada and Europe, with 59,330 employees (Dec 31, 2015). Included are 13 Southeast Asia Kitchen restaurants and 3 Pizzeria Local restaurants, also operated by Chipotle Mexican Grill, Inc. The company offers delivering and catering services, and delivers its ingredients, and other supplies to its restaurants from 24 independently owned and operated regional distribution centers. Since 2006, Chipotle is listed on the New York Stock Exchange under the symbol CMG.

When working with a large task it is helpful to have a plan of action. There are usually many steps and much involvement is necessary for production and or operation. Because of this, it is helpful to have a helping hand. Once team members have been selected and plans are complete it is then necessary to think about who will be better suited for each type of function. Often times, a majority of these functions overlap and involve one another and team members need to work together. That is when teamwork comes in handy. Without teamwork many of the largest projects could not be complete and possible. They are an essential part of business.

Chipotle works on hiring a diverse range of people, from all races and backgrounds. Political/Legal Environment In the past, Chipotle has failed some food inspection tests administered by the Center for Disease Control (15). This halted its growth for that time being and lost a handful of distrusting customers as well. Chipotle is investing time and money to make sure those failures do not occur again.

The Company operates 1,755 restaurants in the United States, seven in Canada, six in England, three in France, and one in Germany. The Company's restaurants also include nine Shop House Southeast Asian Kitchen restaurants. The Company owns and operates two Pizzeria Locale restaurants. It also provides a variety of extras, such as guacamole, salsas and tortilla chips seasoned with fresh lime juice and kosher salt. Its restaurants also offer sodas, fruit drinks, organic milk, beer and margaritas. This proliferation to international waters has allowed additional profits to Chipotle while marketing their

Chipotle Mexican Grill was originally opened in 1993, in Denver, Colorado. By 1996, there were eight Chipotle serving the Denver area. Chipotle brings on outside investors in 1998, and by 1999 McDonald’s became Chipotle’s majority holder. The company went public in 2006 and listed under NYSE with symbol: CME. As of Dec 2011, the company operates 1,230 restaurants in the U.S., two in Toronto, Canada, and two in London, England. The founder and CEO, Steve Ells, started with a philosophy known as “Food With Integrity” in 2001. This philosophy encompasses the fact that Chipotle wants to offer food that is “sustainable sources – naturally raised meat – locally or organically grown – and fresh” (Chipotle Mexican Grill,

Chipotle’s current information system is capable of proving sufficient feedback on implemented activities and performance. Chipotle uses an integrated information system called MicroStratery Business Interlligence Platform which includes Finance, Field Controllers, Marketing, Operations, Human Resources, Restaurant Management, and Field Management. This system analyses and provides feedback on key performance metrics, such as daily sales, trends, impact of marketing campaign, etc. This system provides efficient and effective way of reporting information with low total cost and easy-of-use. It also manages the flow of information within each restaurant and between the restaurants and the corporate office. Additionally, The point-of-sales systems helps chipotle manage credit card transactions, recorded employees time clock information and other management reports. The information is transmitted to the corporate office on a daily basis. Chipotle’s information system is one of the Company’s strengths and it can definitely be used to gain competitive advantage.

Chipotle! Chipotle is one of most amazing companies I have come across in a long time. They have very unique methods that set them apart from their competition. Which is a big reason I chose them to evaluate because they are very good company, but they are having some issues getting back on track after they had a big e-coli outbreak in 2016. I will discuss the impact this is having on the economy and why chipotle needs to get back on track. I also will discuss how they can go about this and make a big change for the better.

Chipotle Mexican Grill Inc. (CMG), the market leader in the Mexican-style fast casual dining sector, faces direct competition from four other companies. These include Qdoba Restaurant Corporation; Fresh Enterprises, LLC; Mswg, LLC; and Rubio 's Coastal Grill. Chipotle also competes on a less head-to-head basis against

In order for Chipotle Mexican Grill's top executives to strengthen the company's growth and profitability, they must reduce resource weakness by strengthening relationships with suppliers and eventually acquiring long term contracts with farmers who follow the U.S. Department of Agriculture standards for growing organic products.

Chipotle first opened in Denver in 1993 and the chain has grown to more than 900 stores primarily in the U.S, its major presence, and a total 1,750 locations worldwide. However the business has expanded so much it, the Mexican Grill restaurant has even been able to open a location in Toronto, Canada. Although Chipotle has opened their restaurant with the simple concept of being able to build your own taco, burrito or bowl to your own liking, that concept of simplicity allowed them to reach heights, that haven’t before been seen in the fast food business.

Chipotle Mexican Grill, Inc. is a “fast-food service restaurant” under limited service category. It was formed in 1993 and went public in 2006. It has the largest market share in the Mexican-type food segment with a net income of more than