Chipping Away at Intel Case Study

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Chipping Away at Intel Case Study In today’s economy, corporations are consistently experiencing pressures to change. With pressures both internally and externally, leaders must constantly reassess who, what, when, where, why and how they do business. In light of these obstacles, they strive for the highest possibility of success by taking risks and pushing limits that others may question as extreme. We are going to review the “Chipping Away at Intel Case Study” to examine the different changes CEO, Craig R. Barret implemented, which pressures Intel experienced and how he responded to these pressures. Initial Changes In Barret’s first three years as CEO of Intel, there were multiple changes he decided to execute regardless of the fact…show more content…
“Maintaining and enhancing corporate reputation is therefore an important part of managing firm survival…” (Palmer, Dunford, & Akin, 2009, p. 59). They needed to enhance their strategy in order to continue to stay as a leading innovator. Barret responded to these pressures by introducing more reorganization of the company and also a change in strategy by cancelling the 4-GHz Pentium 4. This restructure of business units would ensure that work was systematized throughout the organization. Huang, Chen and Han (2011) suggest that even a reorganization based on top of the line principles will not be successful if it is not directed by a strong, perfectly timed business idea. Intel’s new CEO to take control after Barret was Paul Otellini, and he was in for a big challenge to keep these changes moving in a positive direction. If I was Paul Otellini, I would definitely step back, review all the changes and strategies which were put in place and assess which worked and which did not. Also, communicate internally with management and the employees to hear their concerns, ideas and thoughts. After reassessing everything, I would then decide what, if more, changes are needed, both large and small. CHIPPING AWAY AT INTEL CASE STUDY 5 Conclusion In conclusion, the pressures Intel faced during Barret’s tenure caused a significant amount of turmoil which resulted in a substantial amount of change. He was able to keep them on top in their market regardless of these

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