Chips Ahoy: Color Analysis

Howard Moskowitz, a food industry consultant, detailed how to increase the flavor appeal of Dr. Pepper by its consumers, with large amounts sugar. In Prego spaghetti sauce, after tomatoes, sugar was made the next greatest ingredient in amount. The classic Lay’s potato chip brand included many different flavors such as chips with salt & vinegar, salt & pepper, cheddar, and sour cream flavoring. Mr. Moss goes on to describe how Frito-Lay executives hope to develop “designer sodium,” which may decrease the sodium content of their products by a considerable

The use of specific lighting in the Doritos ad employs pathos to convince the audience to buy the chips. When the audience sees the ad, their eyes are automatically drawn to the bags of the Doritos in the center of the picture. While the center and top of the ad is well lit, the light fades out toward the edges to force the audience to focus on the brightest part of the ad, which is the bags of Doritos. All the audience is able to

Popchips is a chip brand who claim their chip is a healthy snack. Popchips claimed that they do not use any flavor enhancer, no added preservatives, no fake flavors, and no synthetic colors. Their product use all-natural ingredients from non-GMO sources (Faq). This particular ad created by Popchips used a bright red color that brings the audience’s eyes to attention. The ad is divided into three sections. The top section writes “less guilty, more pleasure.” Three stacks of potato chips at different height are in the middle of the page. An enormous “100 calories” laid behind the three potato chip stacks. Below each stack is the names of chip types including: fried chips, kettle style chips, and Popchips. Underneath the names are short nutrition facts of the chips. The bottom section depicts a short description of Popchips.

Persuasive techniques are used to grab the audience’s, to establish credibility and trust, to stimulate desire for the product to motivate us to buy, vote, give money. The Hungry Jacks advertisement uses bribery to help sell their product, while the McDonald’s advertisement uses the buzzword ‘new’. The key persuasive techniques that Hungry Jack uses are frozen coke only a $1,Free whooper, The Outlaw menu and the Hungry Jacks logo to attach people attention. The Mc Donald’s advertisement uses It’s a brand new burger”, Tasty Aussie lamb, All new Pattie and Only $4.95. The ‘buy one, get one free’ offer entices the audience to purchase the product as they get something extra in reward. Mc Donald advertisement using phrases words to persuasive people

First of all, the colors in advertisement evoke emotion and ideation in the customer’s mind. The blue color represents cleanliness. The whole point of paper towel is to clean up messes. Also the color blue has an affect on the mind and body such as it invokes rest and makes people typically feel calm. When a spill happens people tend to get to anger or upset over it, with the blue in the advertisement it shows how the paper towel can reduce spills subconsciously. The green color represents freshness. Once the spill is cleaned people will feel as though their home is fresh and clean. The color green has affects on the body as well it also relaxes the body, calms, and reduces stress. Also

Various proposed color recommendations for health care institutions have been created with hypotheses that certain colors affect a patient’s healing and recovery. Research has been conducted that illuminates the influence of color on mood, behavior, physiological and psychological function, illness recovery, and overall health (Rubert, Long & Hutchinson, n.d.). Therefore, does environmental color positively affect a patient’s recovery and healing? How does color affect the length of stay in a hospital? Do certain colors lower anxiety or affect a patient’s perceived pain level? These questions are part of a qualitative statistical analysis that addresses if certain colors positively affect the patient’s overall healing

For example, in the Facebook Advertisement, a couple visuals were used along with some text to convince the reader to either buy the product or take further consideration into buying the product. One of the persuasive, visual techniques it used was color choice. The background is filled with a blue color, which is often a color associated with security and the sensation of being safe. This helps convey one of the messages of the messages of the advertisement: the Tase-let will keep you safe and secure when you’re in a possibly dangerous situation. This isn’t the only persuasive technique that involves color. One of the distinguishing colors of the colors shown in the visual representations of the Tase-let is red, which is used twice. Red usually conveys a feeling of power and strength. This helps make the advertisement effective because while giving the audience a feeling that the product will make them feel secure, it will also give them the feeling that the product will make them more powerful and in control of a situation that they might end up running into. The images of the Tase-lets and the example of a person wearing the Tase-let also follow the rule of thirds, where the first third displays the product and the second third displays an example of that product in use. The words written at the bottom of the Facebook ad also contribute to

This company is emphasising how their product is an authentic Asian dish and the yellow and red brand colours they incorporate in their logo is used to highlight their authentic background. Another range of competitors would include 2-minute noodle companies such as ‘Maggi’, ‘Indomie Mi Goreng’, ‘Nissin 's Demae Ramen’, and ‘Nong Shim 's Shin Ramyun’. Although Lee’s Chilled Meals produces a slightly different product, companies like Maggi are well established within the ready-to-eat noodle market and have an established consumer base. An online survey was created and distributed to 693 people (347 males and 346 females) between 18-25 across Sydney. Numerous key insights were identified as a result of this research, one of the most important was when creating an advertisement image of the product to not simply show a bowl of noodles on a table in front of any empty seat. Through the use of multiple place settings and another bowl of noodles and by showing two people consuming the product, this can evoke the idea in the mind of the consumer that the product is one to be shared and enjoyed with other people, hence creating a positive experience. The use of the ‘visual depiction effect’ to subtly manipulate the positioning of utensils and cutlery to match that of the viewers dominant hand provokes mental stimulation and generates mental association towards the use of the product. Elder and Krishna concluded from a study

First, our minds are manipulated by advertisements we see every day. The advertisements we see every day can manipulate our choices to buy their products, without us realizing it. First, many companies find ways to make the customer buy their products such as food companies like McDonald’s uses specific colors to attract customers to their food products. For example “red stimulates our appetite” to affect our emotions with “the perfect color to amplify it” (Distractify staff 10).

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

I guess I have not so much learned, but become more aware of racism in America, in the video, we have seem that both gentleman approach life in a similar manner, they went to job interview dressed appropriately, they went to the mall and clothing stores and act similarly, and yet, the African American gentleman was mistreated solely on the fact that his skin color was dark. I have become aware of the struggle that African American children face from a early age, when you have been mistreated on this level your whole life, you will lack the motivation to even try to get a good education, because you will not be treated fairly anyways.

Colour Bandits was released June 2013, during a time of British pop dominance and workaholism. British pop singers such as Little Mix and One Direction broke into the United States music charts in 2010 and kept their reign on music charts all the way through to 2013, showing their dominance in pop music to the world. British teens were proud of their idols and would worship their artistic prowess, although most of their idols’ songs were the same chorus being repeated over five times. These musical “artists” epitomized British citizens’ view of what is art, attractive people singing about love or teenage angst, which isn’t too uncommon or creative. PJ Liguori is compelled to correct his culture of what creativity really is by using his craft.

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

The dominance of recognizable red and white signify America patriotism. Red compels audience’s attention, the company’s power, and power in general. For example, the 1985 soft drink revolution appalled Coca-Cola’s risk to go above and beyond to gain customer satisfaction. Mr. Goizueta mentions, “that it sent an incredibly powerful signal ... a signal that we really were ready to do whatever was necessary to build value for the owners of our business” (“The Real Story of New Coke”). The white color used as a primary background is neutral to allow the other

Visual culture is the use of images, media, and other visual modes to represent the events and ideas of the world (Mirzoeff, 1999). The visual modes can range from an oil painting, to media on the internet, advertisements or TV. Visual culture has an influence on the consumer who is exposed to it. In this essay, I am looking specifically at how visual culture is used in advertisements, and how large brands, such as Coca Cola and McDonalds, use visual culture throughout their advertisements. Visual culture is often used to benefit a business. Such as increasing brand recognition through the marketing of the brand via colour or imagery. It can also be through catchy slogans or jingles that are created to leave an impression and therefore influence the consumer to the extent that they are remembered for a significant period of time. Therefore, it can be seen that Coca Cola and McDonalds both use different forms of visual culture in order to improve company image and increase brand recognition.